Responsibilities

• Take day-to-day ownership of Google Ads and Microsoft/Bing Ads
• Audit existing accounts and identify wasted spend, structural issues, tracking problems, and growth opportunities
• Build, launch, optimize, and scale high-intent paid-search campaigns
• Develop effective campaign and ad-group structures
• Conduct comprehensive keyword and search-intent research
• Continuously analyze search terms and maintain strong negative-keyword strategies
• Optimize keyword match types based on performance and search intent
• Manage bidding strategies, budgets, pacing, and campaign allocation
• Continuously test headlines, descriptions, messaging, offers, and ad variations
• Monitor and improve Quality Score and overall campaign efficiency

Requirements

• 4+ years of hands-on paid-search experience preferred
• Advanced expertise in Google Ads
• Strong experience with Microsoft Advertising/Bing Ads
• Proven experience managing and scaling B2C lead-generation campaigns
• Experience personally managing meaningful monthly paid-search budgets
• Strong experience with high-intent and local search campaigns
• Advanced keyword and search-intent strategy
• Advanced search-term and negative-keyword management
• Strong understanding of keyword match types
• Strong understanding of bidding strategies and budget allocation

Preferred

• Experience in dental, healthcare, medical, legal, home services, or other high-ticket B2C lead generation is strongly preferred.
• Strong analytical and problem-solving skills
• Understanding of attribution and offline conversion data

Benefits

• Performance-Based Bonus Opportunities + Benefits for Eligible Full-Time Employees
• Paid time off for eligible employees
• Opportunity for increased compensation based on performance and growth
• Direct involvement with leadership
• Meaningful ownership over paid-search strategy and performance
• Opportunity for professional growth as the organization expands