Responsibilities

• Lead strategy development across multiple client accounts, from discovery and research through campaign planning and post-launch analysis.
• Develop audience insights, competitive analysis, cultural research, and strategic frameworks that inform creative and media direction.
• Write clear, inspiring, creative briefs that help teams align around a strong strategic direction.
• Partner closely with Creative Directors and creative teams throughout concept development, helping evaluate ideas against the strategy and strengthen the connection between insight and execution.
• Develop integrated communication strategies that define how the campaign idea should come to life across channels such as digital, social, video, OOH, experiential, retail, content, and emerging platforms.
• Participate in campaign planning from initial client brief through creative development, production, launch, optimization, and post-campaign analysis.
• Present strategic recommendations, campaign thinking, research, and creative rationale directly to clients and senior stakeholders.
• Lead and facilitate client discovery sessions, strategic workshops, brand exercises, and campaign briefings.
• Develop brand positioning, messaging frameworks, audience strategies, communication territories, and go-to-market strategies when required.
• Partner with Account and Creative leadership to identify opportunities to strengthen existing client relationships and expand the agency’s strategic contribution.

Requirements

• 6+ years of strategy experience, with a strong background in advertising, creative, or integrated marketing agencies .
• Demonstrated experience developing advertising and campaign strategy for consumer-facing brands.
• A portfolio or case studies showing your strategic contribution to creative campaigns and the thinking behind the work.
• Strong understanding of how consumer insights, brand strategy, creative strategy, and channel strategy work together.
• Ability to turn complex research, data, and business challenges into simple, compelling strategic ideas.
• Strong creative judgment and the ability to collaborate closely with creative teams without prescribing the creative solution.
• Excellent presentation and storytelling skills, with experience presenting strategic thinking to senior client stakeholders.
• Experience developing creative briefs and facilitating client workshops, discovery sessions, and strategic presentations.
• Strong understanding of integrated advertising and how ideas translate across different channels and consumer touchpoints.
• Comfortable managing strategy across multiple accounts and assignments in a fast-paced agency environment.

Preferred

• Experience with consumer brands, telecom , retail, lifestyle, entertainment, or technology.
• Experience working on large integrated campaigns across multiple channels and deliverables.
• Experience contributing strategically to new business pitches.
• Familiarity with social listening, trend forecasting, audience segmentation, or cultural intelligence methodologies.