Responsibilities

• Build and manage Meta (Facebook/Instagram) campaigns — lead generation, awareness, and retargeting
• Build and manage Google Ads campaigns — Search, Performance Max, Local Services Ads, Display remarketing
• Build and manage TikTok Ads — awareness and lead campaigns for consumer-facing clients
• Build and manage LinkedIn Ads — B2B lead generation and sponsored content for professional services clients
• Own conversion tracking end to end: GA4, Google Tag Manager, Meta Pixel, call tracking, and lead attribution — verified at launch on every account
• Conduct keyword research, audience research, and competitive analysis per market
• Write ad copy and coordinate creative with our design and video team
• Manage geo-targeting with precision — our clients live and die by service-area accuracy
• Monitor budgets and pacing daily across all accounts; reallocate based on performance
• Deliver monthly performance reports focused on cost per lead, lead quality, and ROAS — in language clients understand

Requirements

• 1 to 2 years of hands-on experience running paid campaigns on Meta (Instagram/Facebook) — through work, internships, freelance projects, or successfully managing ads for your own or a family business
• Working familiarity with Google Ads, and genuine interest in TikTok Ads and LinkedIn Campaign Manager — we will train and certify you on all four platforms
• Comfort with data: you enjoy digging into metrics, spotting what changed, and figuring out why
• Detail-obsessed by nature — targeting settings, budgets, and tracking pixels are checked twice, every time
• Clear, professional communication — written and verbal
• A self-starter mindset: you ask questions, take notes, and own your mistakes

Preferred

• Google Ads or Meta Blueprint certifications are a plus but not required — a portfolio of campaigns you have touched matters more