Ads Campaign Manager

Responsibilities

• Build, launch, manage, and optimize campaigns across Google Ads, YouTube, LinkedIn, Meta, X, programmatic media, and direct publisher partnerships
• Provide day-to-day oversight and guidance to junior team members responsible for campaign execution, monitoring, optimization, and reporting
• Review campaign builds, performance analyses, and client deliverables for accuracy, completeness, and strategic value
• Monitor pacing and performance and recommend optimizations involving bids, budgets, audiences, inventory, placements, creative, and frequency
• Identify delivery, tracking, or performance issues early and ensure campaigns remain aligned with the approved media plan
• Partner with external programmatic teams to coordinate launches, evaluate performance, and implement optimizations
• Translate campaign data into clear, actionable client insights that explain what happened, why it matters, and what should happen next
• Present performance results of campaigns in client facing settings
• Coach junior team members to independently diagnose performance and develop informed recommendations
• Manage trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360

Requirements

• A Bachelor's degree and 4–6 years of experience in paid media, performance media, integrated media, or ad operations
• Hands-on experience using Campaign Manager 360, including campaign setup, placement and creative trafficking, tracking ads, click trackers, Floodlights, QA, and discrepancy troubleshooting
• Experience building and optimizing Google Ads campaigns, including paid search and YouTube
• Experience managing paid social campaigns, ideally across LinkedIn and Meta.
• Working knowledge of programmatic advertising, audience targeting, inventory quality, frequency, and brand safety
• Strong analytical skills and the ability to turn performance data into actionable recommendations
• Strong writing and editing skills, particularly for client-facing reports and presentations
• High attention to detail and the ability to identify errors, missing information, and campaign risks
• Experience reviewing the work of junior team members and providing clear, constructive guidance
• Strong organizational and communication skills with the ability to manage multiple campaigns and deadlines

Preferred

• Experience with direct publisher partnerships and integrated media planning
• Familiarity with GA4, Looker Studio, Tableau, Power BI, Supermetrics, or similar reporting tools
• Experience in account-based marketing, or campaigns targeting senior business decision-makers

Benefits

• Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
• Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
• Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
• Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
• Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
• Additional Perks & Support:
• A monthly cell phone stipend
• Optional employee-paid pet insurance coverage through Nationwide
• Frequent firm-wide social events and team-building activities
• Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues