Responsibilities

• Develop, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
• Manage monthly paid media budgets exceeding $100,000 across search, social, and video while maximizing lead quality, conversion volume, and return on investment.
• Create and execute campaign strategies across multiple service lines, geographic markets, and business objectives.
• Continuously monitor campaign performance, identifying opportunities to improve CTR, Quality Score, conversion rates, CPL, CPA, and ROAS.
• Conduct ongoing keyword research, competitive analysis, audience segmentation, and bidding optimization.
• Build and test ad copy, creative, landing page recommendations, audience strategies, and campaign structures through disciplined A/B and holdout testing.
• Analyze performance data using Hyros, Google Analytics 4, Google Tag Manager, Looker Studio, and other reporting tools.
• Stay current on emerging search trends, AI-driven search experiences, automation, Performance Max, changes in Google's advertising ecosystem, developments across paid social and streaming video platforms, and evolving best practices.
• Collaborate with SEO, creative, web development, sales, and leadership teams to ensure integrated digital marketing strategies.
• Produce clear reporting and actionable insights for leadership with recommendations for continued growth.

Requirements

• 5+ years of hands-on PPC/Paid Search experience managing performance marketing campaigns.
• Proven success managing monthly paid media budgets of $100,000+.
• Deep expertise with Google Ads, Microsoft Advertising, Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Meta Ads Manager.
• Strong understanding of bidding strategies, attribution models and their limitations, incrementality measurement, audience targeting, conversion optimization, and campaign automation.
• Experience managing campaigns across multiple brands, business units, or service lines simultaneously.
• Exceptional analytical skills, with the statistical judgment to separate real performance changes from noise and turn data into decisions.
• Advanced proficiency with Excel or Google Sheets for modeling and analysis, including building auditable, formula-driven reports.
• Excellent communication and project management skills.
• Ability to prioritize multiple initiatives in a fast-paced environment.
• Hands-on experience managing paid social campaigns, Meta at minimum, with TikTok or Pinterest a plus.

Preferred

• Home services or home warranty marketing experience strongly preferred (HVAC, plumbing, electrical, roofing, restoration, pest control, garage doors, landscaping, etc.).
• Experience generating high-volume lead generation campaigns.
• Familiarity with CRM integrations, call tracking platforms, and offline conversion tracking, particularly for phone-led sales models.
• Experience with Local Services Ads (LSAs).
• Experience with AI-powered campaign optimization tools and automation workflows.
• Working knowledge of SQL, Python, or R for data analysis.
• Experience running CTV alongside a brand search program and quantifying the relationship between the two.
• Familiarity with CTV and streaming inventory sources (Hulu, Tubi, Pluto TV, Roku, Sling, Peacock and similar) and their audience profiles.
• Experience producing or briefing 15- and 30-second video creative for TV and streaming placements.
• Familiarity with media mix modeling or marketing econometrics.