Responsibilities

• Campaign Planning & Execution
• Plan and execute paid acquisition campaigns across all Programmatic channels (Display, Video, CTV, Native, Audio, etc.) on platforms including Google Ads, The Trade Desk, and others, with full accountability for CPA and ROAS goals
• Manage a combination of in-house executions, agency-led campaigns, and Direct IO partnerships
• Ensure campaigns are set up for successful execution end-to-end — including tagging, creative briefs, measurement frameworks, and QA
• Strategy & Channel Ownership
• Independently develop and own the Programmatic channel roadmap, translating business objectives into a prioritized, quarter-over-quarter plan
• Identify whitespace opportunities, make investment recommendations, and proactively bring forward strategic proposals — without waiting to be asked
• Stay current on industry trends, emerging platforms, and best practices; bring a point of view on where Programmatic is going and how LegalZoom should respond
• Testing & Optimization
• Prioritize and execute a continuous testing calendar across audiences, creatives, placements, and partners to generate actionable insights and improve performance

Requirements

• 7-9+ years of hands-on Performance Marketing experience, with a track record of owning channel strategy — not just executing against it
• Recent hands-on-keys experience with Google Ads (Display and YouTube) and The Trade Desk required; experience on additional DSPs and Paid Social platforms (Meta, TikTok, Reddit, LinkedIn) preferred
• Demonstrated ability to independently build and communicate a multi-quarter channel roadmap to senior stakeholders — including written briefs, executive presentations, and performance narratives
• Strong project management skills: experience managing complex, multi-workstream projects with clear milestones, stakeholder accountability, and on-time delivery
• Excellent written and verbal communication skills; proven ability to present performance results and strategic recommendations to senior leadership clearly and with confidence
• A proactive operating style — you identify gaps, raise opportunities, and move work forward without waiting for direction
• Hands-on experience using AI tools (generative AI, automation, platform-native AI features) to improve marketing output and efficiency; interest in building new AI-enabled workflows
• Deep technical command of programmatic buying: trafficking, tagging, API integrations, attribution, platform nuances
• Understanding of advanced attribution models (MTA, MMM), incrementality testing methodologies, and brand lift studies; experience partnering with Analytics teams to advance these capabilities preferred
• Advanced Excel and data analysis skills; strong QA instincts and bias for accuracy

Preferred

• experience on additional DSPs and Paid Social platforms (Meta, TikTok, Reddit, LinkedIn) preferred

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• ○ Fertility
• ○ Mental Health
• ○ One Medical