Responsibilities

• Own all paid media campaigns end to end: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook and Instagram), and display and retargeting across 360-degree ad formats
• Build and present the annual and quarterly media budget plan: channel allocation, spend pacing, projected CPL, and expected return by channel
• Set up, manage, and optimize campaigns with full hands-on control of bid strategies, audience targeting, ad copy, and creative direction to the design team
• Brief display ad creative clearly: formats, sizes, messaging hierarchy, and call to action. You know what a converting display ad needs and you can communicate that to a designer without ambiguity
• Own conversion tracking, UTM tagging, and attribution setup. Our current tracking has known gaps and fixing them is part of the role
• Deliver weekly performance reports covering spend, CPL, ROAS, conversion to free sessions, and key findings, in a format leadership can act on
• Run structured creative and audience tests, document what you learn, and apply it to the next iteration
• Identify wasted spend quickly and reallocate. You are accountable for the efficiency of every dollar in the budget
• Evaluate new channels and ad formats when the data or the opportunity warrants it

Requirements

• 4 or more years running paid media campaigns hands-on, with a strong record across Google Ads and Meta. Senior means you have owned budget and been accountable for results, not assisted
• Deep working knowledge of Google Ads across Search, Display, Performance Max, and YouTube. You know the tradeoffs between campaign types and you have strong opinions on when to use each
• Strong Meta Ads experience: campaign structure, audience build, creative testing, and optimization. You understand the platform attribution quirks and you account for them
• Experience with display advertising: you understand ad formats, retargeting logic, frequency management, and what makes a display campaign worth running
• You can build a media budget plan that a CFO can interrogate: spend by channel, projected CPL, assumptions, and the metrics you will use to evaluate whether it is working
• Strong data analysis skills: GA4, platform dashboards, and spreadsheets. You can find the issue in a data set, form a hypothesis, and test it
• Solid understanding of conversion tracking, UTM architecture, and attribution models. Comfortable diagnosing and fixing tracking problems
• Clear communicator: you can explain performance to a non-marketing audience without oversimplifying or drowning them in numbers

Preferred

• Experience in education, test prep, or a business with a high-consideration purchase cycle
• Familiarity with HubSpot or similar CRM for connecting ad performance to downstream revenue
• Experience with programmatic or DSP buying beyond Google Display Network
• Google Ads or Meta Blueprint certification

Benefits

• Fully remote position with flexible working arrangements
• $2,000–$2,500 per month
• Full-time engagement with a stable, US-based company
• Opportunity to work on meaningful projects with a professional, collaborative team