Senior Performance Creative Strategist

Responsibilities

• Own creative strategy and execution for assigned clients, serving as their primary creative point of contact.
• Translate client goals, audience insights, and performance data into creative strategies and actionable test plans.
• Lead concept development and scripting across hooks, angles, formats, and storytelling approaches.
• Guide our in-house content team and external creators through production, providing clear briefs and actionable feedback.
• Partner closely with editors to bring concepts to life and maintain a high standard of creative quality.
• Analyze creative performance, identify what’s working and why, and turn those findings into the next round of testing.
• Manage multiple clients and production workflows, keeping priorities, timelines, and deliverables on track.
• Lead brainstorms, present creative recommendations, and build client confidence in the strategy.
• Set a high bar for creative thinking and execution, sharing feedback and learnings that help other creatives grow.
• Stay close to culture, platform trends, and emerging tools to uncover fresh creative opportunities.

Requirements

• 5 to 7 years of experience in performance creative strategy, with a track record of concepting, writing, and producing paid ads that drive measurable results.
• A strong writer and storyteller who understands how hooks, pacing, messaging, and visual execution influence performance.
• Creative and analytical in equal measure. You can find meaningful signals in performance data and turn them into clear creative hypotheses.
• Comfortable owning the full creative process, from an initial idea through production, delivery, and iteration.
• Confident working directly with clients, explaining your thinking, and turning feedback into productive next steps.
• Organized and decisive, with the ability to manage competing priorities across multiple accounts.
• A collaborative leader who gives clear direction, raises the quality of the work, and takes responsibility for results.
• Curious, resourceful, and comfortable experimenting when there isn’t an established playbook.

Preferred

• Experience creating direct response ads for consumer brands or apps.
• Experience directing creators, producing UGC, or working across multiple paid social formats.
• Proficiency with AI tools for ideation, scripting, production, or editing.
• Experience mentoring creatives or improving creative production workflows.
• Experience working within a high-growth startup environment.

Benefits

• Company-paid health, dental, and vision insurance.
• $300 monthly commuter benefit.
• Unlimited PTO / sick days
• Team offsites