Responsibilities

• Own the onboarding marketing strategy and execution for newly created Vrbo partner accounts, with the goal of increasing the rate of partners who progress from account creation to a live listing.
• Develop strong creative briefs informed by partner research and insights, translating onboarding barriers into clear messaging, positioning, and creative that reinforces the value of listing on Vrbo and motivates action.
• Build and optimize email journeys that activate and nurture leads through listing completion to improve conversion and help maximize the ROI from our paid media investment.
• Test and optimize marketing outreach to improve program engagement and effectiveness, including messaging, sequencing, and new channel exploration.
• Collaborate with the Programs team to design and launch campaigns for eligible partners where incentives can accelerate listing completion and activation.
• Partner with internal teams to understand onboarding friction and translate insights into scalable marketing improvements, creating a feedback loop on marketing performance and impact.
• Define and monitor performance dashboards, and regularly communicate results, insights, risks, and recommendations to stakeholders.

Requirements

• 5+ years of marketing experience as a hands-on campaign owner with a strong record of improving conversion through targeted communications.
• Comfortable owning defined workstreams independently, prioritizing effectively, and delivering high-quality work in a fast-moving, cross-functional environment.
• Analytical and experiment-oriented: you use data to identify opportunities, form hypotheses, measure incrementality, and make recommendations.
• A strong communicator who can translate partner solutions into clear, motivating communications that drive action.
• Skilled at independently and proactively collaborating across teams to deliver shared outcomes.
• Curious about customer behavior and persistent in uncovering the barriers that prevent partners from completing key actions.
• Detail-oriented, with strong operational discipline across campaign setup, QA, measurement, and ongoing optimization.

Benefits

• medical, dental, and vision coverage
• paid time off
• an Employee Assistance Program
• wellness and travel reimbursement
• travel discounts
• International Airlines Travel Agent Network (IATAN) membership.