Responsibilities

• Partner Strategy & Relationship Management
• - Develop partner relationship management strategies and establish joint marketing planning and execution cadences.
• - Build new marketing relationships with top strategic partners, serving as the primary point of contact for their partner marketing teams
• - Develop and implement joint marketing strategies aligned to pipeline goals — securing partner commitment on campaign tactics, send dates, execution ownership, and follow-up plans
• - Partner with Vertical Campaign Marketing leaders to create multi-channel marketing programs spanning email, PR, digital, direct mail, webinars, content marketing, and events.
• - Lead recurring touchpoints with partner marketing teams to ensure alignment on results, timelines, and performance against shared goals.
• - Build and maintain strong relationships with Channel Management to align marketing strategies with partner sales activities and referral growth.
• Business Impact
• - Own monthly marketing forecasting for the channel — reviewing opportunity progression, inputting proposed pacing, and identifying risks before they become gaps
• - Monitor MQL-to-opportunity conversion, opportunity progression, deal velocity, and win rates on an ongoing basis

Requirements

• - 8+ years of experience in partner marketing, channel marketing, demand generation, or related B2B marketing functions, with at least 3 years of experience building and scaling partner marketing programs from the ground up
• - Proven success developing and implementing co-marketing and joint go-to-market programs with strategic partners, including campaigns, webinars, events, and other demand generation initiatives that drive measurable pipeline and revenue results
• - Strong pipeline forecasting and performance marketing acumen, including the ability to track program effectiveness, identify performance gaps, and adjust strategies to improve results
• - Experience establishing new programs, processes, and operational frameworks within a growing or evolving organization
• - Highly accountable and self-directed, with the ability to manage multiple initiatives, partner relationships, and workstreams simultaneously in a fast-paced environment
• - Demonstrated ability to work cross-functionally across Marketing, Communications, Sales, Channel Management, Product Marketing, and Sales Operations, fostering teamwork toward your joint objectives
• - Exceptional communication, presentation, and executive influence skills, including the ability to present data-driven recommendations and program results to senior leadership.
• - Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

Preferred

• - Experience in SaaS, enterprise software, cloud technology, or technology partnership ecosystems
• - Experience marketing through indirect channels, alliances, or strategic partnerships
• - MBA or advanced business degree
• - Familiarity with partner ecosystems involving systems integrators, resellers, consultants, or technology alliances preferred
• - Experience mentoring others or leading cross-functional initiatives, with the potential and interest to grow into future people leadership responsibilities as the partner marketing function expands.

Benefits

• - A diverse and inclusive culture.
• - A great variety of learning and development opportunities.
• - Competitive compensation and comprehensive benefits package.
• - Flexible and hybrid work opportunities where available.
• - Career growth opportunities within Siemens and Asset Management Software.
• - Exposure to senior leadership and high-visibility critical initiatives.
• - The opportunity to build and scale a strategic partner marketing function.
• - Employee wellbeing programs that support physical, emotional, and financial health.
• - Meaningful work that helps customers transform the way they manage and optimize their assets.