Responsibilities

• Own and execute joint marketing programs with Datadog's top North America channel and cloud partners, driving pipeline generation, partner engagement, and new customer acquisition
• Develop and manage Marketing Development Fund (MDF) programming end-to-end, including partner applications, budget allocation, campaign execution, and ROI measurement
• Plan and run integrated digital and field marketing campaigns — including webinars, executive events, sponsored content, and ABM programs — in close collaboration with the broader marketing team
• Act as the primary marketing counterpart to the Channels & Alliances sales team, aligning marketing activity to sales priorities and ensuring tight feedback loops on pipeline performance
• Build and champion AI-driven workflows and processes for the channel marketing function, identifying opportunities to use tools like Claude, Gemini, ChatGPT, and other platforms to automate, personalize, and accelerate campaign execution
• Define and track KPIs across the partner marketing portfolio, hosting regular GTM reviews with key partners and internal stakeholders to drive accountability and measure impact
• Collaborate cross-functionally with Demand Generation, Field Marketing, Product Marketing, and Creative teams to develop scalable channel campaign assets and partner enablement materials
• Manage partner marketing budgets with rigor, ensuring spend is prioritized against the highest-impact opportunities and reported accurately

Requirements

• Bachelor's degree required
• 6+ years of B2B marketing experience, with at least 4 years focused on partner, channel, or alliance marketing in the technology or SaaS industry
• Proven experience running MDF programs and managing partner marketing budgets at scale
• Track record of designing and executing integrated marketing campaigns — both digital and field — that generate measurable pipeline outcomes
• Comfortable operating as a senior individual contributor: you can set strategy, build a plan, and execute it yourself without waiting for direction
• Strong working knowledge of AI tools (Claude, ChatGPT, Gemini, or similar) and a genuine interest in applying them to streamline marketing workflows and build repeatable processes
• Excellent communicator with the ability to build strong relationships with both external partners and internal sales counterparts
• Experience working closely with a channels or alliances sales team and understanding how to align marketing investment with sales motions
• Ability to manage multiple programs simultaneously in a fast-paced environment
• Willingness to travel up to 25%

Benefits

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Product training to develop an in-depth understanding of our product and space
• Best in breed onboarding
• Internal mentor and buddy program cross-departmentally
• Friendly and inclusive workplace culture