Senior Partner Marketing Manager

San Francisco, CA (Hybrid)

$141K/yr – $196K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

6+ years of partner marketing experience helps you shape GTM with partners and drive revenue through joint programs.

Strategy & GTM: define and prioritize partner plays, co-marketing plans and target outcomes with internal teams.
Execution & optimization: run campaigns with partners across email, webinars, events, in-product activations and paid media, and allocate budget/resources.
Measurement & growth: track performance, share insights, and pilot new initiatives using marketing development funds to lift pipeline.

Job Description

Strategy : Create strategies to fuel growth across the partner ecosystem, inform partner prioritization and develop joint marketing plans to drive product sign-ups and revenue
Execution : Own campaign execution together with partners (i.e. email, webinars, events, in-product activations, paid social, etc.) and identify the budget and resources required
Messaging : Craft compelling copy used in co-marketing programs in collaboration with partners, product marketing and content team
Innovation : Identify and pilot new initiatives with partners using marketing development funds to maximize pipeline and revenue
Stakeholders : Develop and maintain strong relationships with partners and collaborate closely with internal teams to integrate partners into the Go-To-Market strategy and campaigns
Analytics : Measure performance and conduct analysis to assess and communicate the performance of co-marketing activities, identifying areas for improvement

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1 employees

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