Responsibilities

• You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
• You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
• You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
• You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
• You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
• You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
• You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
• You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
• You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
• You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives