Responsibilities

• Work with partner marketing to develop and execute channel marketing strategies that create measurable pipeline, revenue, and product adoption through AWS, WWT, and strategic partners.
• Create partner-ready positioning, messaging, value propositions, and content for partners and their customers.
• Build scalable enablement programs and materials that help partner sales teams position and sell Coder with confidence.
• Partner with partner marketing to design and run co-marketing programs with key partners, including campaigns, webinars, and events.
• Develop and maintain global partner marketing frameworks that align with Coder’s global go-to-market strategy.
• Lead cross-functional alignment across Partner, Product, Marketing, and Sales to shape partner GTM motions, integration priorities, and co-selling strategy.
• Work closely with Product Marketing to build competitive intelligence for partner ecosystems and identify opportunities to differentiate Coder.
• Collaborate with partner marketing, marketing operations, and relevant teams to improve the Partner Portal and strengthen the partner experience.
• Serve as the product marketing owner for strategic partnerships, representing partner needs and market insights in product and GTM decisions.

Requirements

• 8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software.
• Hands-on experience working with service and technical teams at AWS, WWT, and global SIs
• A proven track record of building technical partner GTM content, programs, and enablement that support measurable business outcomes.
• Hands-on experience working with AWS, WWT, global system integrators, resellers, and/or strategic technology partners.
• Experience with co-sell motions, partner programs, and joint GTM execution.
• Strong business acumen and the ability to translate technical concepts for different audiences.
• Excellent project management skills, with experience coordinating cross-functional initiatives.
• Strong communication and presentation skills, with the ability to influence without direct authority.
• A strategic mindset paired with practical execution skills.
• The ability to create structure in ambiguous environments and build repeatable processes.

Preferred

• Experience marketing developer tools, platform engineering, cloud infrastructure or DevSecOps.
• Familiarity with AWS Marketplace, cloud partner programs, or partner-led procurement motions.
• Experience building partner portal content, partner certification paths, or scalable field enablement programs.
• A working understanding of enterprise developer workflows, platform engineering, or cloud development environments.