Senior Paid Social Strategist (In Office, Miami) at Avenue Z | Miami, FL | $90K/yr – $110K/yr

Avenue Z

Senior Paid Social Strategist (In Office, Miami)

Miami, FL (Hybrid)

$90K/yr – $110K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social strategy and optimization for multi-platform campaigns in an agency or in-house role, with data-driven insights and cross-functional collaboration.

Own full-funnel paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, and emerging channels.
Must-have: 3–5 years managing paid social with measurable optimization results.
Standout: Cross-channel collaboration with creative teams and data-driven storytelling to boost performance.

Job Description

Responsibilities

Plan, execute, and optimize full-funnel paid social campaigns across platforms, including Meta, LinkedIn, TikTok, Snapchat, and other emerging channels.
Develop targeting strategies based on data insights and audience research to reach the right customer segments and drive results across awareness, engagement, and conversion goals.
Lead performance analysis using tools such as Meta Ads Manager, Shopify, Looker Studio and Google Analytics to uncover trends and provide proactive campaign optimizations and insights.
Partner with creative teams to concept and develop ad content that aligns with brand messaging and performance objectives, offering input grounded in platform-specific best practices.
Stay up-to-date with platform innovations, policy changes, and algorithm shifts to keep campaigns effective and competitive.
Create and present campaign reports that include strategic insights, performance data, and optimization recommendations to both internal stakeholders and clients.
Participate in strategic planning sessions and contribute ideas for innovative, data-backed campaign strategies.
Help manage campaign budgets, pacing, and projections to ensure efficient media spend and alignment with client goals.
Support junior team members and share knowledge to elevate overall team capability.

Requirements

A minimum of 3-5 years of experience managing paid social campaigns in an agency or in-house environment, with a clear track record of campaign ownership and optimization.
Deep understanding of the paid social landscape and proficiency in tools such as Meta Ads Manager, LinkedIn Campaign Manager, and/or TikTok Ads Manager.
Demonstrated ability to analyze data, interpret performance trends, and act on insights to improve KPIs.
Familiarity with Google Analytics and UTM parameters for tracking and attribution.
Strong understanding of creative best practices and how to collaborate with designers and content producers to create high-performing ads.
Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
Proficiency in Google Workspace (Docs, Sheets, Slides) and project management tools (e.g., Asana, Trello, or Teamwork).

Preferred

Strong verbal and written communication skills with client-facing experience preferred
Experience with creative tools (e.g., Canva, Adobe Creative Suite, or Figma) is a plus

Benefits

Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events

Avenue Z

4.6 Glassdoor

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

Founded in 2023

Miami, FL, US

120 employees (53 in marketing)

www.avenuez.com

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