Responsibilities

• Own paid social creative from concept through final delivery.
• Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms.
• Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective.
• Turn winning concepts into multiple variations and testing opportunities.
• Produce a consistent stream of fresh creative that supports campaign performance.
• Balance speed, quality, and experimentation to meet the demands of modern ad platforms.
• Create for vertical and mobile-first experiences.
• Build strong hooks that earn attention quickly.
• Design for sound-off viewing with captions and clear visual storytelling.
• Use pacing, structure, and calls to action intentionally to drive engagement and conversion.

Requirements

• A strong portfolio demonstrating paid social creative across short-form video and static formats.
• Expert-level video editing skills and a proven ability to personally create high-quality work.
• Strong creative judgment and the ability to identify, adapt, and evolve winning concepts.
• Experience creating multiple variations of a concept and working within a structured testing environment.
• Deep familiarity with Meta, TikTok, and YouTube, and the creative conventions that drive performance on each platform.
• Deep knowledge of platform specifications, creative capabilities, and ad formats across Meta, TikTok, and YouTube, including technical requirements, safe zones, available creative formats (carousels, collections, etc.), and platform-specific features that shape creative strategy.
• Comfort creating content yourself when needed.
• Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects)
• Figma
• A short-form editor such as CapCut

Preferred

• Agency experience.
• Short-form copywriting or scriptwriting experience.
• Experience working with creators or UGC-style content.
• Familiarity with creative testing, reporting, and analytics tools.
• Motion graphics or After Effects experience.