Responsibilities

• Support day-to-day paid social strategy, planning, and execution across the full funnel
• Track performance across CAC, ROAS, LTV, CTR, CPA, and CVR and turn results into actionable recommendations
• Bring a thoughtful testing roadmap to life across creative, audiences, bidding, and incrementality
• Help shape creative strategy by briefing partners, reviewing assets, and sharing performance-driven feedback
• Develop and present weekly performance insights and monthly creative reporting
• Partner with Influencer and Site teams to execute paid influencer and site-linking strategies
• Manage campaign builds and budget pacing across highly visible growth initiatives
• Collaborate with channel, platform, and vendor partners to align strategy and uncover new opportunities

Requirements

• 2–4 years of hands-on paid social experience, ideally in DTC or eCommerce
• Experience managing and efficiently scaling paid social budgets
• Fluency in core growth metrics and a working understanding of MMM, MTA, and incrementality
• Strong creative instincts and experience briefing or providing feedback to creative teams
• Genuine curiosity about emerging platforms, formats, and trends—and a point of view on what’s worth testing
• Proficiency in Google Slides and Sheets or Excel; experience with Omni or similar reporting tools is a plus
• The ability to move from insight to action with clarity and speed
• A collaborative working style and clear, thoughtful communication

Benefits

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness