Responsibilities

• Employment Type: Partial-Year Contract
• Contract Period: November–April
• Primary Platforms: Meta and TikTok, with support across additional social platforms
• We are seeking an experienced Senior Paid Social Specialist to support hands-on campaign execution, management, and optimization throughout a seasonal marketing cycle. Working closely with paid social leadership and the broader media team, this role will manage paid social campaigns across both Brand and Performance objectives, with a strong focus on accurate execution, creative management, campaign health, and real-time optimization.
• Campaign Execution amp; Management: Execute paid social campaigns across Meta and TikTok, including campaign setup, trafficking, quality assurance, launches, and ongoing maintenance.
• Campaign Execution amp; Management: Configure campaigns accurately based on approved media strategies, targeting requirements, budgets, creative specifications, and timelines.
• Campaign Execution amp; Management: Manage campaign updates, creative changes, audience adjustments, and other in-platform execution requirements.
• Campaign Execution amp; Management: Conduct thorough QA checks before and after launch to identify and resolve campaign issues.
• Campaign Execution amp; Management: Ensure campaigns remain aligned with established objectives, timelines, and performance requirements.
• Campaign Optimization amp; Performance: Monitor campaign performance and proactively optimize against established KPIs.

Requirements

• Significant hands-on experience managing paid social campaigns across multiple stages of the marketing funnel.
• Strong experience working directly within Meta and TikTok advertising platforms.
• Deep understanding of paid social campaign setup, trafficking, QA, creative management, audience targeting, budget pacing, and optimization.
• Strong analytical and data-literacy skills with the ability to translate campaign performance into actionable recommendations.
• Excellent attention to detail and ability to manage multiple campaigns and competing priorities.
• Ability to work effectively in a fast-paced, high-volume environment with tight deadlines.
• Proven experience collaborating with media, creative, analytics, data, and measurement teams.
• Familiarity with social media reporting, analytics, and measurement tools.
• Strong communication, organization, project management, and problem-solving skills.]
• responsibilities(["Employment Type: Partial-Year Contract","Contract Period: November–April","Primary Platforms: Meta and TikTok, with support across additional social platforms","We are seeking an experienced Senior Paid Social Specialist to support hands-on campaign execution, management, and optimization throughout a seasonal marketing cycle. Working closely with paid social leadership and the broader media team, this role will manage paid social campaigns across both Brand and Performance objectives, with a strong focus on accurate execution, creative management, campaign health, and real-time optimization.","Campaign Execution amp; Management: Execute paid social campaigns across Meta and TikTok, including campaign setup, trafficking, quality assurance, launches, and ongoing maintenance.","Campaign Execution amp; Management: Configure campaigns accurately based on approved media strategies, targeting requirements, budgets, creative specifications, and timelines.","Campaign Execution amp; Management: Manage campaign updates, creative changes, audience adjustments, and other in-platform execution requirements.","Campaign Execution amp; Management: Conduct thorough QA checks before and after launch to identify and resolve campaign issues.","Campaign Execution amp; Management: Ensure campaigns remain aligned with established objectives, timelines, and performance requirements.","Campaign Optimization amp; Performance: Monitor campaign performance and proactively optimize against established KPIs.","Campaign Optimization amp; Performance: Manage budget pacing, frequency, bids, budgets, audiences, creative performance, and overall campaign health.","Campaign Optimization amp; Performance: Identify creative fatigue, delivery challenges, performance trends, and optimization opportunities.","Campaign Optimization amp; Performance: Make timely, data-driven adjustments to improve campaign efficiency and achieve Brand and Performance objectives.","Campaign Optimization amp; Performance: Develop and implement testing opportunities designed to improve campaign performance throughout the season.","Analytics amp; Insights: Analyze paid social performance and translate campaign data into clear, actionable insights.","Analytics amp; Insights: Identify performance trends, opportunities, and potential challenges across campaigns and audiences.","Analytics amp; Insights: Provide optimization recommendations and testing strategies based on performance data.","Analytics amp; Insights: Support performance reporting and validate campaign data for accuracy and consistency.","Analytics amp; Insights: Partner with analytics and measurement teams to support reporting and performance evaluation.","Cross-Functional Collaboration: Partner with paid social leadership, media teams, and other stakeholders to support seasonal campaign planning and execution.","Cross-Functional Collaboration: Collaborate with creative, analytics, data, and measurement teams to ensure effective campaign delivery.","Cross-Functional Collaboration: Support reporting validation, measurement processes, testing initiatives, and other seasonal media requirements.","Cross-Functional Collaboration: Communicate campaign status, performance insights, and potential issues clearly and proactively.","Cross-Functional Collaboration: Contribute to a collaborative environment focused on achieving shared marketing and business objectives."]}} } } }; properJSON? Wait formatting error. This is not valid. Continuous mistake. I'll provide correct JSON.} } } }}**}