Responsibilities

• Reddit Ads (Primary): Own strategy, setup, optimization, and reporting for Siege clients. Build the playbook, pricing scaffolds, and reporting cadence from zero.
• Siege's Paid Social: Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline.
• Sales Support: Join prospect calls to scope and sell paid social engagements alongside the growth team.
• Team Building: Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard. Own and execute directly until then.
• Service Infrastructure: Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line.

Requirements

• 5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta
• Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences) and a point of view on who the platform is and isn’t a fit for
• Proven B2B and B2C experience, especially within SaaS, e-commerce, and fintech. You know the difference between optimizing for clicks and optimizing for pipeline
• Demonstrated client-facing comfort — you can walk a VP of Marketing through a quarterly review without flinching
• Strong written communication. Clients see your work directly; we don't have account managers translating between you and them
• "Builder energy" and a genuine excitement about helping build and scale a service line from scratch. You can execute and advise on campaigns to keep the department profitable early on

Preferred

• Experience with ChatGPT ads
• Prior experience building or scaling a paid social practice inside an agency environment
• Familiarity with B2B attribution headaches (multi-touch, dark social, self-reported attribution)
• An active client network in paid social within our client base

Benefits

• Full benefits for employees, including 100% health/dental/vision, 401(k) matching and unlimited PTO