Senior Paid Media Strategy & R&D Lead

Orlando, FL (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own cross‑platform paid media testing and optimization to scale profitable campaigns.

  • Own end-to-end testing plans, budget pacing, and campaign structuring across Google Ads and Meta.
  • Must-have: 3+ years hands-on in-platform campaign building and optimization (Meta/Google).
  • Standout: Experience turning learnings into repeatable playbooks and cross-location scaling.

Job Description

Responsibilities

  • Build structured, cross-platform testing plans based on business goals
  • Define KPIs and success criteria before launch
  • Test offers, messaging, audiences, creatives, landing approaches, and campaign structures
  • Identify what to scale, what to cut, and what to test next
  • Turn performance findings into repeatable playbooks we can deploy across locations
  • Help keep active campaigns healthy and optimized
  • Assist with performance monitoring, pacing, and basic hygiene across platforms
  • Google Ads + Meta Ads (must be strong hands-on)
  • TikTok experience is a strong plus, and familiarity with other paid channels is a plus
  • Platform expansion is part of the job: evaluate new platforms, design controlled tests, and make scale/kill decisions based on data

Requirements

  • 3+ years of hands-on, in-platform experience personally building, launching, and optimizing campaigns (Meta and/or Google)
  • Target: 5–8 years total paid media experience overall
  • You can’t be “strategy only” — you must have personally worked inside ad accounts
  • We strongly prefer candidates who have succeeded in structured W-2 team roles (not only freelance/agency contracting)

Preferred

  • TikTok experience is a strong plus, and familiarity with other paid channels is a plus
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Bodenvy

As a growing franchise, Bodenvy offers entrepreneurs the opportunity to bring our proven business model, cutting-edge technology, and client-focused approach to their own communities, creating life-changing results while building a successful business.Bodenvy is a premier body sculpting and wellness company specializing in non-invasive treatments designed to reduce stubborn fat, tighten skin, and build muscle tone. Using only FDA-cleared, scientifically proven technologies, Bodenvy delivers safe, effective results without surgery or downtime. Our mission is to help clients achieve their aesthetic goals by combining advanced technology with personalized care, empowering every individual to look and feel like the best version of themselves.

Orlando, Florida, USA
20 employees (2 in marketing)

Traffic Signals

Monthly Visitors
13.3K
Monthly Google Ads Budget
$39.3K
Traffic Source Mix
Search
39.7%
Direct
40.7%
Referral
5.4%
Social
12.8%
Paid
1.3%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)