Responsibilities

• Develop and execute campaigns across paid search, paid social, and connected tv channels focused on lead generation.
• Manage paid media budgets and be able to pivot allocations to maximize performance.
• Identify and test new channels and tactics across paid mediums.
• Be active in writing and testing ad and paid search copy.
• Partner closely with creative and content groups to develop new advertising and media approaches.
• Track and report on full funnel performance of paid media campaigns and activities.
• Be proactive and aggressive in testing and optimizing paid media output, messaging, and creative.
• Run account based marketing campaigns to attract priority accounts.
• Be actively involved in connecting advertising platforms with internal data systems.
• Identify and communicate unique insights that impact decision making.

Requirements

• 2+ years of experience in paid media advertising
• 2+ years of paid search experience
• 2+ years of paid social experience
• 2+ years of connected tv experience

Preferred

• Skilled digital marketer that excels at optimization.
• Proven experience across paid search, paid social, and connected tv channels.
• Demonstrated experience generating qualified B2B leads.
• Passionate about pushing the boundaries of current paid media practices.
• Data driven pro that knows how to communicate campaign performance.
• Strong capabilities within reporting systems, particularly with Salesforce.
• Enjoys writing ad messaging, marketing copy, and testing new creative.