Senior Paid Media Strategist, Global (Offline/Online)

Responsibilities

• Own the global brand media investments. Balance the emotional resonance of high-reach channels like Linear, OOH, and Radio with the tactical precision of digital platforms to maintain a consistent, multi-touch narrative.
• You are the lead architect of the master media plan. While you leverage agency partners for the tactical execution and co-planning of offline and linear media, the strategic blueprint, investment weightings, and channel selection are exclusively owned by you. You move beyond simple oversight; you are the primary driver of the planning process, ensuring every dollar is an intentional investment in business growth.
• Design the technical frameworks where offline brand moments—Linear, OOH, and CTV—trigger immediate next best action. You ensure that real-world brand impressions are captured as high-fidelity intent signals to fuel our downstream demand engine.
• Lead high-level relationships with global editorial houses like Forbes, WSJ, and Bloomberg etc. Architect bespoke content partnerships and deep editorial integrations that establish Palo Alto Networks as the definitive thought leader in the cybersecurity space.
• Partner with content and brand creative to ensure assets are purpose-built for the media landscape. Provide data-backed insights to shape the creative strategy, ensuring assets are optimized for the specific nuances of each channel.
• Partner with analytics on the brand tracking and attribution architecture. Treat every media dollar as a strategic investment, partnering with analytics to prove P and L impact through brand lift studies and multi-touch attribution (MTA) models.

Requirements

• 10+ Years of Media Experience
• Proven success managing complex, multi-million dollar global accounts and budgets. Agency-side media planning roots are necessary.
• Ability to influence executive leadership and justify investments in unproven channels through data-driven logic.
• Expert-level proficiency in the modern media stack, including DV, TradeDesk, Amazon, LinkedIn, and brand tracking tools like Kantar or Qualtrics. You know how these tools should connect and can identify friction points before they impact the business.
• Deep, hands-on understanding of the entire media ecosystem. You are as comfortable discussing GRPs and reach-frequency as you are with CTR, CPM, and multi-touch attribution.
• Understanding of the complexities of the B2B buying group but apply the radical audience empathy of B2C brand building to ensure our message is emotive and impactful.
• A detail-oriented, hands-on operator who takes genuine pride in execution, ensuring every asset, tag, and tracking link is thoroughly vetted and error-free before going live.