Senior Paid Media Strategist

Responsibilities

• INNOVATE: You stay on the frontier of paid media strategy and technology across both search and social. You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. You test constantly, investigate relentlessly, and adapt strategy based on statistical outcomes. When it's time to pivot, you're among the first. You bring early insights to the team and lead the way.
• CREATE: Creative problems take creative solutions. You write compelling direct-response copy for both search and social, build out campaigns in Google Ads and Meta Ads Manager, and ensure every initiative is launched on time, on budget, and built to win. You use historical data to guide decisions and find the hidden solution others miss. Attention to detail, proactive problem-solving, and data-driven decision-making are non-negotiables.
• OWN: KPIs are your bread and butter. Google Sheets is your jam. "Count on Me" is your mantra. You see things through to the end. You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. You hold yourself to a high standard and share your learnings to elevate the buyers around you. People know: if you're involved, it gets done.
• SUCCESS IN YOUR DAY-TO-DAY: Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets; Monitor active campaigns and adjust budgets and strategy in real time for the best results; Forecast future budgets and performance using historical data and industry trends; Run multivariate tests to determine the best-performing creative, copy, and audiences; Pull and sort data tables to guide creative teams on top-performing elements; Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager; Communicate meaningful results to clients in weekly meetings, reports, and team debriefs; Coach and assist junior buyers, sharing knowledge to uplift the full team.
• SUCCESS IN YOUR FIRST THREE TO SIX MONTHS: Ownership of Ad Accounts; Actively running client accounts across paid search and paid social without regular assistance from other buyers.; Accurate Reporting and Projecting; You've learned the ropes, you can accurately project a client's spend and ROAS across both Google and Meta.; Assisting Wherever Possible; You share your knowledge freely, assist accounts owned by non-Sr. buyers, and operate palms-down to help wherever you can.

Requirements

• Significant experience creating and optimizing Google Ads accounts at scale. This is a top requirement; if you haven't done this, this role isn't for you
• 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social
• Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
• Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
• Experience integrating Product Ratings from various aggregators into Google Merchant Center
• Ability to forecast budgets across channels based on historical data and client goals
• Strong Excel/Google Sheets skills. You analyze data, make decisions, and build recs from it
• Familiarity with Google Ads Desktop Editor
• Ability to think about a brand's 360° digital approach from acquisition through retention
• Confident interpersonal communicator. You can hold people accountable and lead difficult conversations

Preferred

• Asana or relevant project management software, preferred

Benefits

• 401K | program with a 3% company match (post 90 days employment)
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually