Senior Paid Media Specialist at Verily Health | Dallas, TX | $112K/yr – $168K/yr

Verily Health

Senior Paid Media Specialist

Dallas, TX (On-site)

$112K/yr – $168K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive and optimize paid media campaigns across search, social, and programmatic with data-driven ROI focus.

Own end-to-end paid media strategy and day-to-day management.
Must-have: 5+ years in digital advertising with paid search and paid social.
Experience with Google Ads, Facebook Ads Manager, and DSPs like The Trade Desk.

Job Description

Responsibilities

Develop and implement comprehensive paid media strategies across search, social, and programmatic channels to meet business goals.
Oversee day-to-day operations of paid media campaigns, including setup, monitoring, and optimization to ensure optimal performance and budget utilization.
Analyze campaign data to extract insights, identify trends, and make data-driven decisions to enhance ROI.
Work closely with cross-functional teams, including Creative, Product, and Analytics, to ensure cohesive campaign execution, messaging, and reporting.
Prepare and present detailed reports on campaign performance, providing actionable recommendations for continuous improvement.

Requirements

Minimum of 5 years in digital advertising, with a focus on paid search and paid social campaigns.
Expertise in Google Ads and Facebook Ads Manager. Understanding of SEO principles and their interplay with paid media.
Hands-on experience with DSPs such as Viant, The Trade Desk, or similar platforms.
Strong ability to interpret data, with proficiency in tools like Google Analytics and Excel. Experience with A/B testing and conversion rate optimization techniques.
Excellent verbal and written communication skills, with the ability to convey complex information clearly.

Preferred

Experience with additional platforms such as LinkedIn Ads, Twitter Ads, or TikTok Ads.
Knowledge of data visualization tools like Tableau or Looker
Understanding of privacy regulations, including GDPR and CCPA, and their impact on digital advertising.
Experience in the healthcare/life sciences vertical (or any sensitive category vertical).
Previous experience in a fast-paced agency environment managing multiple client accounts.

Verily Health

3.2 Glassdoor

Verily Health is a data platform and technology company purpose-built to power AI-enabled precision health. We combine deep clinical, regulatory, and technological expertise to provide our customers with patient-centric solutions that make healthcare more personal and precise. Verily solutions are designed to make healthcare data AI-ready and fit for purpose across care, research, and public health. For more information about Verily please visit: verily.com.Verily is hiring! Check out what's available globally at verily.com/careers.

Founded in 2015

Coppell, Texas, USA

1.3K employees (56 in marketing)

www.verily.com

51% recommend to a friend

38% CEO approval