Responsibilities

• Multi-Site Account Ownership: Serve as the day-to-day paid media owner for assigned accounts, managing complex campaign structures across multiple regional markets and clinic locations.
• Localized Budgeting & Pacing: Own budget pacing, allocation decisions, and optimization strategies, fluidly shifting spend based on local clinic volume, capacity, and patient acquisition goals.
• Strategic Roadmapping: Develop quarterly strategic roadmaps tied to client objectives, factoring in new clinic acquisitions, de novo launches, and specific medical service-line expansions.
• Healthcare Compliance: Navigate strict healthcare advertising regulations—including HIPAA privacy rules, restricted medical policies, and retargeting limitations on Google/Meta—to ensure flawless execution.
• Outcome-Based Reporting: Build robust reporting that connects localized media spend directly to business outcomes (e.g., qualified patient leads, booked appointments, and Cost Per Patient Acquisition).
• Testing & Experimentation: Develop and own testing frameworks to solve for local market saturation, geo-fencing, and landing page conversion rate optimization (CRO).
• Team Leadership: Mentor Junior and Specialist team members on multi-site account structures, conduct QA reviews on large-scale builds, and provide strategic feedback.
• Cross-Functional Collaboration: Partner with Creative, Content, and Client Strategy teams to align campaigns with the broader patient journey and individual market needs.

Requirements

• 4–6+ years of multi-channel paid media experience , ideally within an agency, multi-location, or franchise environment.
• Multi-Site Proficiency: Proven ability to manage large-scale, multi-site campaign architectures, budget tradeoffs (national volume vs. local efficiency), and precise geo-targeting strategies.
• Platform Mastery: Deep hands-on expertise in Google Ads and Meta; Microsoft Ads required.
• Healthcare Acumen: Familiarity with healthcare marketing nuances, specifically navigating patient privacy compliance and restricted ad platform policies.
• Strategic & Analytical Mindset: Strong forecasting skills with the ability to translate standard media metrics into actionable business insights.
• Client-Facing Skills: Confident communicator capable of presenting strategic recommendations to clinical leaders, marketing directors, and PE operating partners.

Preferred

• LinkedIn or programmatic/DSP experience.
• Experience integrating paid media with healthcare CRMs or EHR/EMR platforms (e.g., Epic, Athenahealth).
• Hands-on experience with offline conversion tracking (OCT) and tying ad clicks to cleared patient appointments in a HIPAA-compliant manner.