Senior Paid Media Manager
Lectric eBikes
Phoenix, AZ (Remote)
$90K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.
3 hrs ago
Senior Paid Media Specialist
USA (Remote)
$85K/yr – $110K/yrSenior Level4+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive multi-site paid media for healthcare accounts, owning strategy, budgets, and cross-functional execution to deliver patient leads and appointments.
- Own day-to-day paid media for multi-site accounts across regions and clinics.
- Bring deep Google Ads & Meta expertise plus 4–6+ years experience.
- Lead cross-functional collaboration with Creative and Strategy to align patient journeys.
Job Description
Responsibilities
- Multi-Site Account Ownership: Serve as the day-to-day paid media owner for assigned accounts, managing complex campaign structures across multiple regional markets and clinic locations.
- Localized Budgeting & Pacing: Own budget pacing, allocation decisions, and optimization strategies, fluidly shifting spend based on local clinic volume, capacity, and patient acquisition goals.
- Strategic Roadmapping: Develop quarterly strategic roadmaps tied to client objectives, factoring in new clinic acquisitions, de novo launches, and specific medical service-line expansions.
- Healthcare Compliance: Navigate strict healthcare advertising regulations—including HIPAA privacy rules, restricted medical policies, and retargeting limitations on Google/Meta—to ensure flawless execution.
- Outcome-Based Reporting: Build robust reporting that connects localized media spend directly to business outcomes (e.g., qualified patient leads, booked appointments, and Cost Per Patient Acquisition).
- Testing & Experimentation: Develop and own testing frameworks to solve for local market saturation, geo-fencing, and landing page conversion rate optimization (CRO).
- Team Leadership: Mentor Junior and Specialist team members on multi-site account structures, conduct QA reviews on large-scale builds, and provide strategic feedback.
- Cross-Functional Collaboration: Partner with Creative, Content, and Client Strategy teams to align campaigns with the broader patient journey and individual market needs.
Requirements
- 4–6+ years of multi-channel paid media experience , ideally within an agency, multi-location, or franchise environment.
- Multi-Site Proficiency: Proven ability to manage large-scale, multi-site campaign architectures, budget tradeoffs (national volume vs. local efficiency), and precise geo-targeting strategies.
- Platform Mastery: Deep hands-on expertise in Google Ads and Meta; Microsoft Ads required.
- Healthcare Acumen: Familiarity with healthcare marketing nuances, specifically navigating patient privacy compliance and restricted ad platform policies.
- Strategic & Analytical Mindset: Strong forecasting skills with the ability to translate standard media metrics into actionable business insights.
- Client-Facing Skills: Confident communicator capable of presenting strategic recommendations to clinical leaders, marketing directors, and PE operating partners.
Preferred
- LinkedIn or programmatic/DSP experience.
- Experience integrating paid media with healthcare CRMs or EHR/EMR platforms (e.g., Epic, Athenahealth).
- Hands-on experience with offline conversion tracking (OCT) and tying ad clicks to cleared patient appointments in a HIPAA-compliant manner.
Benefits
- High-Impact Niche: Master the highly sought-after intersection of performance marketing and healthcare/PE growth, making a tangible difference in patient access to care.
- Strategic Ownership: Play a pivotal role in a fast-scaling department where your ideas directly impact clinic growth.
- Leadership Growth: Enjoy leadership, mentorship, and cross-functional influence without the pressure of full HR/people management.
- Career Trajectory: A clear, defined path to a Senior Strategist role as you help grow our client portfolio.
Strategy Collective
Scalable marketing & experienced leadership for multi-location healthcare organizations.Strategy Collective is a consulting group and marketing nexus. We guide executives towards the most effective marketing strategies and tools based on their goals and work with their internal teams and our trusted partners to deliver success.
Traffic Signals
Monthly Visitors
876
Traffic Source Mix
Search
72.3%
Direct
21.4%
Referral
2.2%
Social
3.7%
Paid
0.4%
Headcount Trend
Current headcount: ~40
Marketing Team
Marketing Team Size
18 (45% of company)
