Senior Paid Media Specialist

Responsibilities

• Hands-On Campaign Management (60%) The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients. They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals, such as ROAS, CPA, and lead volume. This involves implementing advanced optimization techniques, including bid strategies, automation rules, and audience segmentation. Furthermore, they conduct regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation. Crucially, they ensure all ad copy and creative materials are strictly sourced from and compliant with the client's official website.
• Account Strategy & Analysis (20%) This role requires developing and executing comprehensive account strategies for new client onboarding and significant account expansions. The specialist analyzes performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies. They monitor budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution and prevent over/under-spending. Additionally, they conduct competitive analysis and market research to inform campaign strategies and identify growth opportunities.
• Mentorship & Team Support (10%) Serving as a technical resource and mentor for Paid Media Specialists, the senior specialist provides guidance on campaign builds, optimization strategies, and troubleshooting. They assist the Manager of Paid Media with onboarding and training new team members and share learnings, platform updates, and successful strategies during weekly team meetings.
• Process Development & Operational Excellence (10%) The Sr. Paid Media Specialist contributes to the development and refinement of standardized workflows, optimization checklists, and campaign build guides. They test new platform features, beta programs, and emerging channels, documenting results to inform team-wide adoption. Finally, they ensure proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts.

Requirements

• 3-5 years of hands-on paid media management experience in an agency setting, with proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models.
• Required certifications include Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent demonstrated expertise).
• Experience mentoring or training junior team members is also required.
• Advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager.
• Strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager.
• Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis.
• Deep understanding of conversion tracking, attribution models, and CRM integrations.
• Strong analytical and problem-solving capabilities with meticulous attention to detail.
• Excellent organizational skills and the ability to manage multiple priorities and a high volume of accounts simultaneously.
• A proactive approach to identifying and resolving performance issues, and the ability to communicate complex data and strategies clearly to internal teams and clients via Brand Success Managers.

Preferred

• Extensive experience in franchise marketing or multi-location account management is highly preferred.
• Familiarity with HigherVisibility's core industries—home services, healthcare, senior care, fitness, and retail—is advantageous.
• Knowledge of Google Ads Scripts, Facebook API, or marketing automation tools is also a plus.

Benefits

• Flexible PTO
• Employee-First Culture
• Fully Remote
• Work From Home Stipend
• Medical, Vision, and Dental
• 401K Matching
• Life Insurance
• Incredible Company Comradery
• And So Much More!