Senior Paid Media Specialist (Google Ads / PPC)

Responsibilities

• Lead, support, and develop a team of Paid Search Specialists and Junior Specialists
• Maintain consistent campaign setup, management, and quality standards across all client accounts
• Monitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunities
• Provide recommendations for budget allocation, bidding strategies, and campaign enhancements
• Collaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelines
• Stay current with platform updates, industry trends, and best practices, and share that knowledge with the team

Requirements

• Minimum 3 years of hands-on experience managing paid search campaigns across Google Ads
• Deep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimization
• Strong experience analyzing paid media performance using Google Analytics and other reporting platforms
• Strong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insights
• Excellent organizational and time management skills
• Ability to communicate clearly and collaborate in a fast-paced, detail-oriented environment

Preferred

• Microsoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not required

Benefits

• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
• Simple IRA + 3% Matching Opportunity
• 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company
• Paid Holidays
• Continuous Training Opportunities
• Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours