Senior Paid Media Specialist

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own high-volume paid media operations with a focus on strategy, optimization, and clear, data-driven reporting across Google Ads and Meta Ads for multiple client accounts.

  • Campaign Strategy & Execution: lead structured campaigns using Advirtis playbooks, aligning targets and bidding with client goals.
  • Optimization & Performance Management: continuously tune bids, budgets, audiences, and rotations to prevent underperformance across many accounts.
  • Reporting & Analysis: convert data into actionable steps for Account Managers and clients to drive outcomes.

Job Description

Responsibilities

  • Campaign Strategy & Execution - Build, launch, and manage Google Ads and Meta Ads campaigns across a high-volume portfolio of client accounts - Develop account structures, targeting, and bidding strategies aligned to each account's goals and budget - Apply Advirtis's white-label playbooks and SOPs consistently across accounts
  • Optimization & Performance Management - Continuously monitor and optimize campaigns: bids, budgets, audiences, creative rotation, and placements - Identify underperformance early and take corrective action before it becomes a client-facing issue - Balance pacing and performance across dozens of concurrent accounts without losing quality on any single one
  • Reporting & Analysis - Deliver clear, accurate performance reporting tied to each account's goals - Translate campaign data into specific, actionable next steps for Account Managers and clients
  • Quality Assurance & Process - Review and QA campaign builds and strategies submitted via ClickUp, including those of junior specialists - Catch errors, inconsistencies, or missed opportunities before work reaches the client - Help refine and document internal SOPs as platforms and best practices evolve
  • Cross-Team Collaboration - Work closely with Account Managers to align paid media execution with client strategy and expectations - Support audits and strategy development for new and existing accounts - Escalate technical or platform-level issues to leadership with clear context and recommended solutions
  • Mentorship - Act as a go-to technical resource for less experienced specialists - Support onboarding and training on Advirtis's paid media standards and processes

Requirements

  • 10+ years of hands-on Google Ads and/or Meta Ads management experience , ideally at a marketing agency, white-label provider, or on the agency/channel-partner side of an ad platform
  • Demonstrated experience managing a high-volume portfolio — 20-40+ active accounts at once — rather than a small number of large, highly customized accounts
  • Deep, current knowledge of Google Ads (Search, Shopping, Performance Max) and/or Meta Ads (Advantage+, Conversions, Catalog) campaign types and best practices
  • Strong analytical skills: comfortable diagnosing performance issues from data, not just dashboards
  • A track record of thriving inside an established operational system, SOPs, and team structure — not running your own book of business
  • Excellent attention to detail; comfortable being a quality-control checkpoint for others' work
  • Clear, concise communication skills, written and verbal, for both internal and occasional client-facing contexts
  • Proficiency with ClickUp and standard reporting tools (Looker Studio, native platform dashboards, etc.)
  • Availability during standard business hours, Monday–Friday, 9:00 AM–5:00 PM EST
  • External communication (clients/vendors, when applicable): response within 2 hours during business hours
  • Internal communication: response within 1 hour during business hours
  • PTO requests submitted at least 2 weeks in advance with a clear coverage plan
  • Fully remote, with a schedule aligned to standard business hours (Mon–Fri, 9 AM–5 PM EST)
  • This is a dedicated, full-time role — we expect your full attention during business hours, without competing client work, side businesses, or freelance obligations.

Preferred

  • Strongly preferred: Google Ads and/or Meta Blueprint certifications; prior experience at a white-label digital marketing agency; experience on the agency/channel-partner side of platforms like Reddit, Pinterest, or Microsoft Ads; experience mentoring or QA-ing the work of junior specialists
  • Experience mentoring or QA-ing the work of junior specialists

Benefits

  • Advirtis contributes 30% toward the employee's monthly premium for an Advirtis-sponsored health insurance plan, with the remaining premium deducted from pay. This contribution applies only to Advirtis-offered plans.
  • Available coverage: Dental, Vision, and Health
  • Observed Holidays: New Year's Eve, New Year's Day, Presidents' Day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Friday after Thanksgiving, Christmas Eve, Christmas. Team members observing other religious holidays should coordinate with their direct manager for accommodation.
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Advirtis

ADVIRTIS - WHITE LABEL MARKETING AGENCYA Silent Extension Of Your Team At No Cost To You- White Label PPC- White Label Social Media Ads- White Label SEO- White Label Web DesignGet the clarity you need with a client audit through our white label agency, built by real people who know Digital Advertising (Pay-Per-Click), SEO (Search Engine Optimization) management, and Web Design Services. At no cost or commitment to you.Advirtis is a white label PPC, SEO, Web Design agency serving other marketing agencies, consultants, freelancers, and creatives to bring exceptional advertising and digital marketing campaigns to their clients under their brand. We become a silent extension of your team as we work together in a true partnership. With Advirtis, you are adding more people to your team without the overhead.- Project Manager- Digital Specialist- Quality Control Manager- Account Manager (Inside Sales)Advirtis.com

Founded in 2021
Elizabethtown, Kentucky, USA
16 employees (6 in marketing)

Traffic Signals

Monthly Visitors
3K
Monthly Google Ads Budget
$9.2K
Traffic Source Mix
Search
30.1%
Direct
46.2%
Referral
8%
Social
13.8%
Paid
1.5%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
6 (38% of company)
Marketing Roles Posted (Last 30 Days)
2