Senior Paid Media Manager

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead paid media strategy, execution, and client-facing management for a small portfolio of accounts at Silverback Strategies.

  • Own 4-6 client campaigns from strategy to reporting
  • Must-have: 3+ years paid media agency experience with Google/Meta
  • Standout: Direct client ownership and cross-platform execution

Job Description

Lead paid media strategy, execution, and client-facing management for a small portfolio of accounts at Silverback Strategies.

  • Own 4-6 client campaigns from strategy to reporting
  • Must-have: 3+ years paid media agency experience with Google/Meta
  • Standout: Direct client ownership and cross-platform execution
  • Plan, implement and audit campaigns aligned with client KPIs
  • Hands-on execution in Google, Meta, LinkedIn, and TikTok
  • Lead biweekly and ad hoc client calls to maintain relationships
  • Collaborate on creative briefs with design for testing plans
  • Understand client industries, audiences, and goals
  • Join brainstorming with the Paid Media team to drive innovation
  • Own reporting and data-driven insights for clients
  • Manage timelines and client expectations

Requirements

  • 3+ years paid media agency experience; 5+ total years in marketing
  • Must-have: experience managing Paid Search and Social campaigns on Google & Meta
  • Comfort with client-facing roles and building credibility
  • Ability to tie media wins to business impact
  • Full ownership of 4-6 clients from strategy to reporting
  • Curiosity, proactive mindset, and willingness to take risks
  • Proficiency in Excel/Google Sheets; GA4 data analysis
  • Adaptability and strong time-management
  • Experience owning project timelines with clients
  • Analytical mindset for meaningful client reports

    Benefits

    • Unlimited PTO
    • Comprehensive health, dental, and vision plans
    • Monthly team events and inclusive culture
    • Company-paid ClassPass membership
    • 12 weeks of Paid Parental Leave
    • Summer Fridays
    • 401(k) with Employer Match
    Silverback Strategies logo

    Silverback Strategies

    Silverback Strategies is a Google Premier Partner specializing in performance marketing built to help marketers grow and capitalize on change. For more than a decade, we’ve delivered data-driven solutions in paid search, SEO, content marketing, social media, and analytics—customized to meet diverse business goals.We’ve managed $500M+ in Google & Meta media spend, earned an NPS score of 73 (38% above industry average), and run 500+ marketing tests annually to keep clients ahead of the curve.Our workplace culture is nationally recognized by Ad Age, Inc., and The Washington Post, and our founder, Neil Welsh, was named to DIGIDAY’s Top Bosses.Choose Silverback Strategies for results-oriented digital marketing backed by expertise, innovation, and proven success.

    Founded in 2007
    Reston, Virginia, USA
    42 employees (22 in marketing)

    Traffic Signals

    Monthly Visitors
    4.1K
    Monthly Google Ads Budget
    $22K
    Traffic Source Mix
    Search
    31.9%
    Direct
    45.5%
    Referral
    14.2%
    Social
    6.9%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~42

    Marketing Team

    Marketing Team Size
    21 (50% of company)
    Median Career Experience
    7 years
    Median Tenure
    5.8 years