Responsibilities

• Plan, execute, and optimize paid media campaigns across Google, LinkedIn, Meta, and Reddit, from strategy through performance reporting.
• Manage multimillion-dollar media budgets, with accountability for pacing, efficiency, and return on spend.
• Manage agency partners and internal team members by setting briefs, reviewing outputs, and holding stakeholders to performance standards.
• Build and present performance reports for senior stakeholders, translating channel data into business impact and strategic recommendations.
• Partner with content, design, and demand generation teams on audience-specific ad creative and landing-page strategy.
• Build and manage audience segments, retargeting pools, and account-based targeting lists with marketing operations, Sales, and Field teams.
• Lead tests across ad copy, creative formats, bidding strategies, and audience targeting.
• Track channel changes, beta features, and emerging formats, and bring proactive recommendations to the team.
• Support integrations across the marketing technology stack, including CRM, marketing automation, conversion tracking, and CAPI.
• Lead AI automation initiatives across paid media workflows.

Requirements

• Deep hands-on paid media experience and platform expertise across Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Reddit Ads.
• A record of managing multimillion-dollar annual media budgets with direct ownership of performance outcomes.
• Experience managing agency relationships and cross-functional teams, including setting direction, reviewing work, and driving accountability.
• The ability to build structured performance dashboards, synthesize data from multiple channels, and communicate results clearly to leadership.
• An analytical approach to using GA4, data warehouses, or BI tools to generate insights and make cases for budget allocation.
• Experience with conversion tracking, server-side measurement such as CAPI and GTM, and audience syncing across platforms.
• The ability to use AI to improve efficiency across workflows, channels, functions, and reporting, including more complex tasks and agents at scale.
• An understanding of how the AI landscape is changing and how paid media influences and interacts with AEO.
• Clear communication skills for presenting complex performance data to senior stakeholders.
• The ability to manage multiple concurrent campaigns independently and in an organized way.

Preferred

• Preferred: a background in B2B SaaS, cybersecurity, or enterprise technology; agency experience; familiarity with ABM platforms such as 6sense or Demandbase and intent data; Salesforce CRM and marketing automation platforms such as Marketo or HubSpot; and knowledge of the cybersecurity buyer journey for practitioner and executive audiences.