Responsibilities

• Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified
• Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
• Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
• Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
• Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
• Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
• Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks

Requirements

• 5–7 years of B2B SaaS performance marketing experience
• Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
• Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
• Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
• Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
• Fluent in building landing pages and forms in HubSpot, including native A/B testing
• Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
• Salesforce fluency for pipeline and closed-won reporting
• Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance

Benefits

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match