Responsibilities

• Plan, launch, and manage paid campaigns across Meta Ads and Google Ads for a multi-school portfolio
• Write and optimize ad copy, landing page copy, and creative briefs
• Monitor performance and make data driven optimizations (budget shifts, audience refinement, creative testing, bid strategy)
• Stay current on platform algorithm changes and emerging best practices
• Run structured tests, kill what doesn't work fast, scale what does
• Support broader digital marketing efforts including SEO, SEM, and AEO
• Assist with social media presence for assigned school brands as needed
• Use AI tools and prompting to speed up campaign builds, copy, and reporting, reviewing everything for quality before it goes out
• Report on campaign performance and portfolio wide trends

Requirements

• Some hands on experience running paid campaigns in Meta Ads Manager and Google Ads
• Strong English fluency with excellent copywriting ability
• Working knowledge of SEM and SEO (AEO is a plus, or willingness to learn)
• Comfort using AI tools and writing effective prompts
• Experience with social media management
• A growth mindset: curious, coachable, and eager to level up as the company grows
• Comfort with startup pace, including occasional long hours around launches or deadlines

Preferred

• Able to work EST hours, regardless of location
• Experience marketing for education, childcare, or another multi site business
• Familiarity with reporting/dashboard tools, or the ability to pick them up quickly
• Basic understanding of WordPress, Elementor, or other CMS/landing page tools