Responsibilities

• Architect and lead full-funnel ABM programs spanning 1:many (broad audience advertising), 1:few (industry/segment targeting), and 1:1 (curated, high-value account experiences) — translating business priorities into tiered account strategies with differentiated channel and content approaches.
• Develop and manage intent-driven targeting models using ABM platforms (6sense, Demandbase, or equivalent), including account scoring, buying stage segmentation, predictive analytics workflows, and coordinated activation triggers across paid, owned, and earned channels.
• Design event-based surround sound strategies — coordinating media touchpoints, content moments, and account signals around key industry events, product launches, or pipeline milestones to create immersive, multi-channel account experiences.
• Lead the strategy and execution of content syndication programs , including waterfall distribution models, multi-touch lead programs, lead reconciliation processes, and makegoods with publisher partners.
• Manage co-registration programs such as webinar-based lead capture, virtual events, and sponsored content placements — ensuring proper lead flow, data integrity, and integration with downstream marketing automation.
• Build and oversee custom content programs with trade publications and B2B media partners , including sponsored content, research partnerships, and editorial integrations that drive qualified audience engagement.
• Understand the full mechanics of B2B lead generation : from top-of-funnel impression to MQL handoff — including lead scoring logic, SLA definitions, and feedback loops between media and sales.
• Demonstrate hands-on fluency with marketing and ad tech platform integrations , including Google Ads/DV360, Salesforce, HubSpot, Marketo, and their connections to ABM platforms, DSPs, and analytics tools.
• Own digital campaign tracking, tagging, and measurement infrastructure : UTM taxonomy, pixel/tag implementation (via Google Tag Manager or equivalent), conversion tracking, and cross-platform attribution setup.
• Ensure proper CRM and MAP data flows between media platforms and client systems — including lead routing, lifecycle stage mapping, and campaign attribution to pipeline and revenue.

Requirements

• 8+ years of media planning, activation, or integrated B2B marketing experience — with the majority of that career spent in digital-first, B2B agency or in-house environments.
• Hands-on ABM platformproficiency (6sense, Demandbase, or equivalent) — this is a non-negotiable requirement; experience must include intent data integration, account scoring configuration, and coordinated cross-channel activation.
• Demonstratedexperience running 1:many, 1:few, and 1:1 ABM programs , with measurable outcomes tied to pipeline or revenue impact.
• Deep knowledge of content syndication mechanics : waterfall programs, multi-touch lead structures, lead reconciliation, and makegood processes with syndication vendors.
• Experience managing co-registration, webinar, and virtual event programs as lead generation vehicles, including data capture and downstream lead flow management.
• Proven ability to build custom content programs with trade publications and B2B media partners.
• Strong technical grounding in digital campaign tracking and tagging : UTM strategy, Google Tag Manager, pixel implementation, cross-channel attribution, and conversion tracking.
• Hands-on experience with platform integrations across Google Ads, DV360, Salesforce, HubSpot, Marketo, and their interoperability with ABM platforms and analytics tools.
• Working knowledge of the B2B data provider landscape — including intent data, contact-level data, and firmographic/technographic data providers (e.g., Bombora, TechTarget, ZoomInfo, Aberdeen, D&B ) — and the ability to evaluate their relative strengths and limitations.
• Experience developing and presenting full-funnel measurement frameworks and attribution models that connect media spend to pipeline and business outcomes.