Responsibilities

• Manage and optimize paid media campaigns across platforms such as Meta, LinkedIn, Tiktok, Google and Programmatic to drive engagement and conversions.
• Execute, monitor, and report on paid media campaigns (PPC, display, programmatic) across search engines, social media, and display networks.
• Perform keyword research, audience targeting, and A/B testing to optimize ad copy, creative, and bidding strategies.
• Utilize analytical skills and tools such as Google Sheets or Excel to track campaign performance, analyze data, and provide actionable insights.
• Create and maintain performance dashboards, reports, and visualizations to monitor campaign performance against KPIs.
• Conduct deep-dive analysis on campaign metrics such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversion rates.
• Identify trends, opportunities, and areas for optimization across paid social, SEO, and paid media channels.
• Collaborate with cross-functional teams (creative, marketing, and strategy) to ensure seamless campaign execution and optimization.
• Stay up-to-date with industry trends, algorithm updates, and emerging best practices in paid social, SEO, and paid media to ensure campaigns are performing at their peak.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Mathematics, or a related field.
• Proven experience managing paid media campaigns
• Strong understanding of paid media channels including SEM, PPC, and display advertising.
• Advanced proficiency in Excel or Google Sheets for data analysis, including experience with complex formulas, pivot tables, and data visualizations.
• Demonstrated ability to use analytical tools (Google Analytics, Facebook Ads Manager, Google Ads) to drive insights and improve performance.
• Strong problem-solving skills, with the ability to translate complex data into actionable recommendations.
• Excellent written and verbal communication skills, with the ability to present findings to clients and stakeholders.
• Ability to manage multiple campaigns and projects in a fast-paced environment, while maintaining a high level of attention to detail.

Preferred

• Solid understanding of SEO best practices, including keyword research, on-page optimization, and technical SEO.
• Google Ads and Facebook Blueprint Certifications
• Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360.
• Proficiency with tools such as Google Data Studio, Tableau, or Power BI to create advanced reports and dashboards.
• Knowledge of HTML, CSS, or JavaScript
• Experience with tools like HubSpot, Marketo, or Mailchimp for integrated marketing campaigns.
• Experience with A/B Testing Tools such as Optimizely, VWO, or Google Optimize for running tests and improving conversion rates.
• Strong Understanding of Google Tag Manager (GTM). Experience implementing and managing advanced event and conversion tracking.
• Experience in Influencer Marketing or Affiliate Marketing

Benefits

• Be a key player in driving performance for a diverse portfolio of clients.
• Work in a collaborative, data-focused team where your insights matter.
• Enjoy the flexibility of working remotely with a dynamic and supportive team.
• Competitive salary and comprehensive benefits package.