Responsibilities

• Lead Strategy & Accounts: Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs.
• Build Audience & Channel Plans: Translate client business objectives into clear audience strategies, channel recommendations, activation priorities, and optimization plans across HCP and DTC segments.
• Partner Cross-Functionally: Collaborate closely with MERGE’s Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver seamless, fully integrated media solutions and bring data insights directly into planning.
• Guide Campaign Performance: Monitor active program performance, guide teams in translating data into actionable optimizations, and keep campaigns aligned with client objectives.
• Drive Business Growth: Help identify organic growth opportunities by introducing clients to MERGE’s differentiated offerings—such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting—while supporting new business pitches.
• Develop Talent & Stay Ahead: Guide and mentor junior team members while staying continuously current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels.

Requirements

• Experienced Pharma Strategist: You bring 7+ years of media experience, including meaningful depth in pharma marketing and HCP strategy.
• Oncology experience—especially across integrated HCP and DTC programs—is highly desired.
• Agile & Adaptable: You navigate multiple workstreams with ease and stay naturally curious about new channels, changing search landscapes, AI, and industry developments.
• Data-Comfortable: You have a practical understanding of how patient-level data, MMM, attribution, and experimentation inform smarter media planning. You don't need to build data models yourself, but you easily understand findings and apply them to strategic decisions.
• Collaborative & Humble: You are a dependable team player who loves working alongside analytics, measurement, and channel specialists to deliver unified, best-in-class work without letting ego get in the way.
• Strong Communicator: You excel at turning complex media and measurement concepts into simple, actionable recommendations for clients and internal partners alike.

Preferred

• Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a great plus, but not required.

Benefits

• Meaningful Medical, Dental, Vision, Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays
• plus many other benefits and rewards.