Responsibilities

• Lead multi-channel paid strategy
• Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
• Drive channel mix optimization to maximize incremental pipeline and revenue impact
• Align channel strategies to personas, segments, and funnel stages
• Drive performance and optimization
• Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
• Identify opportunities to improve efficiency and scale across channels
• Evaluate channel contribution and incrementality to inform investment decisions
• Budget ownership and allocation
• Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments

Requirements

• 7-10+ years in performance marketing across multiple paid channels
• Proven ability to scale multi-channel acquisition programs
• Strong analytical foundation with experience in attribution and experimentation
• Experience managing budgets with clear ROI accountability
• Ability to connect channel performance to business outcomes
• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

Benefits

• bonuses
• private medical, life, and disability insurance
• inclusive culture and diversity, and 8 employee-run resource groups
• paid time off
• paid parental leave