Senior Paid Media Manager (Contract)

Media, PA (On-site)

$120K/yr – $140K/yrSenior Level5+ years expContract

Posted 3 weeks ago

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Job Summary

Own high spend search growth with Google/Bing, feed optimization, and leadership-ready reporting while driving conversion data quality for SMB lending funnels.

  • Growth Infrastructure: manage 7 figure+ monthly spend, test PMax, bidding, and cross-network adjustments.
  • Data & Conversion: optimize conversion feeds, offline/conversion data, enhanced conversions, and value-based bidding with ops/BI teammates.
  • Measurement & Cross-Functional Alignment: translate performance to executives with Marketing Ops, Affiliates, and the SMB growth team; position for broader scope.

Job Description

Responsibilities\n
    \n
  • Paid Search Strategy & Execution— Full ownership of Google Ads and Bing Ads campaign strategy, structure, bidding, budget pacing, and performance optimization across a 7-figure+ monthly spend portfolio
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  • Conversion Feed Optimization — Manage and continuously improve the conversion data feeding into Google/Bing (offline conversions, enhanced conversions, value-based bidding inputs); partner with our conversion feed signal partner agency, marketing/BI ops, and data engineering to ensure feed accuracy and completeness
  • \n
  • Performance Reporting — Own search channel reporting (MQLs, offer volume, MER, CPA) and translate performance into clear narratives for leadership
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  • Cross-functional Partnership — Work closely with Marketing Ops/Automation (Bobby), Affiliates (TaCara, reporting to Spud during this period), and the broader SMB growth team
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  • Testing and Optimization — Identify and test incremental search opportunities (PMax structure, new match type strategies, bid strategies, search partner network adjustments, etc.). This will also include creative testing and working with internal CRO partner to continuously improve post-click conversion.
  • \n
  • Team leadership (growth path) — As the role matures, potential to manage other performance marketing managers and expand scope across the SMB paid and performance portfolio
  • \n
Tribeca Venture Partners logo

Tribeca Venture Partners

Tribeca Venture Partners works with entrepreneurs primarily in the New York area leveraging emerging technologies and business models to create and disrupt huge markets. Founded in 2011 by long-time New York VCs Brian Hirsch and Chip Meakem, our team has over 25 years’ experience operating and investing in New York tech.For more information, visit us online at www.tribecavp.com.

Founded in 2011
New York, New York, USA
7 employees

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
27%
Direct
48.7%
Referral
6.1%
Social
16.7%
Paid
1.4%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$477.1M
Last Raise
$100.1M
Series Unknown, 3 years ago

Funding History

  • Sep 2023
    Tribeca Access Fund II • $100.1M
  • Jan 2021
    III • $106M
  • Dec 2017
    Tribeca Access Fund • $100M

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