Responsibilities

• Paid Media Strategy & Optimization Direction: Lead the strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels. Serve as the primary point of contact for auditing campaign structures and directing agency partners, reviewing all optimization recommendations against business standing, pipeline health, and anticipated impact.
• Team & Vendor Leadership: Manage and mentor a high-performing team and/or external agency partners, setting clear performance expectations and accountability. Own third-party vendor onboarding and contract negotiations, and monitor vendor performance against agreed targets to determine when relationships should be expanded, restructured, or discontinued.
• Budget Oversight & CAC Management: Own the paid media budget across channels and regions; drive ongoing efficiency in effective Customer Acquisition Cost (eCAC) while balancing spend efficiency against volume and growth targets.
• Finance Reconciliation: Own the monthly reconciliation of marketing spend, ensuring paid media investment is accurately and consistently reported to Finance and other internal stakeholders.
• Spend & Performance Planning: Plan and project spend and performance by channel to inform budget allocation, pacing, and forecasting decisions.
• Performance Analytics & Projections: Own all internal paid media performance reporting and forward-looking pacing projections, partnering with sales leadership and executive stakeholders to align cross-channel projections with organizational targets; serve as the single point of contact for performance documents, summaries, and planning materials.
• Ad Hoc Executive Reporting: Respond to ad hoc requests from senior leadership, summarizing performance by channel and providing narrative context on the current biddable media landscape.
• Marketing Data Infrastructure & Signal Integrity: Identify and close gaps in marketing data infrastructure, including lead source attribution and platform parameters, partnering with Product & Data teams on MarTech investment. Own the standardization of URL naming conventions and UTM structures, and maintain ongoing oversight of data signal quality across ad platforms and internal reporting systems.
• Cross-Functional Collaboration: Partner with creative, product, lifecycle, and data teams to align messaging, funnel performance, and data infrastructure needs across paid touchpoints; collaborate closely with the affiliate lead to track overall marketing performance across channels.
• Creative Ownership for Paid: Own the creative strategy for paid media, ensuring a sufficient pipeline of creative assets, formats, and a structured testing roadmap, and partner with creative and agency stakeholders to brief and execute against that roadmap.

Requirements

• 8+ years of experience in performance marketing, with deep expertise in paid media strategy, execution, and optimization with at least 5 years directly managing Google Search, YouTube, and Meta campaigns.
• Proficiency with Google Ads Manager, Meta Ads Manager, and relevant analytics and tracking tools.
• Experience managing large budgets (>$1mm/month) and scaling campaigns across the full marketing funnel.
• Experience managing direct reports and/or agency relationships.
• Strong analytical skills with a proven track record of using data to drive media decisions.
• Excellent cross-functional collaboration and stakeholder management skills.
• Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus.
• Experience in a fast-paced, high-growth environment preferred.
• Familiarity with applying AI tools to develop workflows and capabilities that improve efficiency and effectiveness across the department.

Preferred

• Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus
• Experience in a fast-paced, high-growth environment preferred
• Familiarity with applying AI tools to develop workflows and capabilities that improve efficiency and effectiveness across the department

Benefits

• Comprehensive medical, dental, and vision coverage, plus HSA and FSA options with employer matching contributions
• Pre-tax Dependent Care FSA, plus commuter benefits with employer matching contributions
• 401(k) retirement savings plan
• Flexible PTO program and company-paid holidays
• Paid parental leave
• Remote and hybrid work arrangement options [role dependent]
• Discounted pet insurance and additional perks
• PerkSpot employee discount program
• SoFi financial wellbeing platform with 1:1 advice
• Employee assistance program supporting mental and emotional wellbeing