Digital Media Specialist

Fort Lauderdale, FL (Hybrid)

$58K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and drive the Autograph Yacht Group’s social media presence, email marketing, and digital content programs, shaping platform-native content and campaigns while collaborating on events and brand activations.

Lead social, email, and content initiatives
Coordinate with in-house marketing on campaigns and events

Job Description

Responsibilities

Manage Autograph Yacht Group’s day-to-day presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube, including content scheduling and publishing cadence
Develop creative concepts for reels, stories, vessel features, lifestyle content, broker content, company updates, and event coverage
Transform existing photography and video into polished, platform-specific content and write engaging copy that reflects the Autograph Yacht Group brand
Monitor platform trends, competitors, and luxury-market best practices while tracking audience growth, reach, engagement, and content performance
Manage Autograph Yacht Group’s day-to-day email marketing through HubSpot
Build, test, schedule, and distribute listing announcements, newsletters, event invitations, price-change campaigns, and other marketing emails
Maintain email lists, audience segments, campaign organization, and brand consistency while monitoring engagement and performance
Create and update website content, including blogs, broker profiles, boat show pages, landing pages, and listing-related content
Support basic SEO, website updates, and digital campaign reporting
Assist with marketing execution for boat shows, client events, broker events, and brand activations, including invitations, email campaigns, social media coverage, signage, and post-event content

Requirements

Three to five years of experience in social media, digital marketing, content marketing, or a related field
Experience managing social media and producing short-form digital content for a brand, agency, or high-value product
Experience building email campaigns through HubSpot or a comparable platform
Strong copywriting, visual judgment, organization, and attention to detail
A portfolio or examples of previous social media, email, or digital content work

Preferred

Experience in yachting, luxury real estate, automotive, aviation, hospitality, or another luxury industry
Direct experience with HubSpot Marketing Hub
Experience with short-form video, social graphics, Canva, or Adobe Creative Cloud
Familiarity with AI tools, SEO, analytics, and major South Florida boat shows