Responsibilities

• Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition for your book of clients
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow relationships and client investments
• Manage Search, Performance Max, Display, Social, Remarketing, and Video advertising campaigns within the native Google, Meta, and Microsoft platforms and the proprietary AdMax Local platform
• Oversee delivery of Local SEO, AI Visibility (AIO/GEO), Google Business Profile/Local Listings, Reputation Management, and organic Social Media programs executed by specialized internal teams, ensuring on-time, on-brand, and on-strategy execution for every client (this role manages and quality-checks the work)
• Confidently communicate strategy and campaign progress to clients through weekly calls and emails; Present and discuss organic/local SEO and AI Visibility performance on monthly client performance calls, translating concepts, deliverables, and results into clear business impact
• Provide recommendations and execute strategies for ad copy, keyword opportunities, campaign structuring, targeting, creative, display network, and other facets of Google inventory
• Integrate consumer and business insights into media to enhance targeting and tracking efforts
• Optimize performance marketing campaigns to meet and exceed SEM and paid social campaign benchmarks through channel-specific levers utilizing industry best practices
• Responsible for monthly reporting on campaign performance with a keen eye toward media optimization to ensure efficient and effective campaign execution
• Responsible for tight management of paid media budget, providing timely management of platform setup, invoicing, and accruals

Requirements

• US-based applicants only
• 7+ years of experience managing multiple client portfolios in SEM (Search, Display, Remarketing, App Install). 1+ years of Performance Max and Shopping experience.
• 5-7+ years of experience managing multiple client portfolios in paid social (Facebook/Instagram)
• TikTok, Snapchat, Pinterest, and Twitter are a plus
• Working knowledge of Local SEO, Google Business Profile, local listings/citation management, online reputation management, and organic social media management — sufficient to oversee specialist teams and confidently discuss performance and recommendations with clients on monthly calls
• Familiarity with AI Visibility / Answer Engine Optimization (AIO/GEO) concepts and how they intersect with traditional SEO
• 7+ years of experience in Client Management (Must be comfortable with a high volume of client meetings, some weeks)
• Experience working and developing strategies for clients with multiple franchise locations.
• Strong ability to multitask, prioritize, and respond with an appropriate sense of urgency in a fast-paced, deadline-driven environment
• Proven track record of successfully planning and executing Paid Search, Paid Social, Paid Display, and YouTube campaign management and optimizations at scale

Preferred

• Master’s degree a plus
• Bing Ads Accredited Professional (Preferred)
• Google AdWords Certified (Preferred)
• Meta BluePrint Certified (Preferred)
• Google Analytics Certified is a plus

Benefits

• Remote environment
• Health/dental/vision benefits
• Unlimited PTO
• 401(k) plan