Senior Paid Media Channel Manager (Enterprise Marketing)

Responsibilities

• Paid Media Strategy & Channel Optimization
• Own paid media channel roadmaps and quarterly optimization strategies across paid social, paid search, and programmatic advertising.
• Identify performance gaps, prioritize optimization opportunities, and implement improvements to drive measurable results.
• Translate business objectives into channel performance targets, KPIs, and execution guidelines.
• Establish testing strategies to evaluate new channels, ad formats, audience approaches, and measurement capabilities.
• Campaign Management & Portfolio Oversight
• Oversee paid media investment across multiple products, campaigns, and business priorities.
• Manage campaign budgets, spending, pacing, and performance reporting.
• Develop and maintain a centralized paid media calendar covering campaigns, launches, and regional initiatives.
• Coordinate campaign timelines, resource allocation, and prioritization across concurrent workstreams.

Requirements

• 8+ years of paid media experience with direct ownership of channel strategy, roadmaps, and performance.
• Extensive experience managing paid social advertising at scale, with working knowledge of paid search and programmatic advertising.
• Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign QA.
• Experience managing paid media calendars, competing priorities, budgets, and resources across multiple stakeholders.
• Demonstrated success developing and executing structured testing and optimization strategies.
• Hands on experience collaborating with marketing technology and marketing operations teams on system integrations, marketing data flows, and campaign measurement.
• Experience overseeing external advertising agencies or vendors, managing deliverables and performance expectations.
• Strong analytical skills with the ability to interpret performance data and communicate actionable insights to leadership.
• Excellent organizational, project management, and written communication skills.
• Ability to operate independently in a dynamic, fast paced environment with evolving priorities.

Preferred

• Experience in enterprise B2B technology marketing, particularly AI, SaaS, cloud computing, or technology platforms.
• Experience managing paid media portfolios across multiple products, business units, or regions.
• Strong understanding of integrated marketing strategies connecting paid media, organic social, website performance, and search.
• Familiarity with marketing automation platforms, CRM systems, and lead to pipeline attribution.
• Experience establishing audience governance frameworks, tracking standards, or campaign taxonomy.
• Experience supporting account based marketing (ABM) campaigns and account level targeting.
• Experience managing advertising budgets across multiple regions or currencies.
• Background working within large, complex technology organizations or rapidly evolving marketing teams.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance