Senior Paid Media Architect

Holland, MI (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media strategy across a portfolio of clients, from planning through execution and optimization, tying spend to real client outcomes across search, social, programmatic, and video.

  • Ownership: end-to-end channel strategy and budget scope with multi-million dollar campaigns
  • Collaboration: partner with account and analytics to connect paid performance to business metrics
  • Talent and growth: mentor portions of the team and contribute to new business pitches

Job Description

Responsibilities

  • Own paid media strategy across a portfolio of clients, from planning through execution and optimization
  • Lead media planning efforts across channels including paid search, paid social, programmatic, OLV, CTV, and emerging paid platforms (such as LLMs)
  • Partner with account and analytics teams to tie paid performance back to client business outcomes
  • Guide and develop a portion of the paid media team, setting standards and helping others grow
  • Serve as a senior voice in client relationships — presenting strategy, leading performance conversations, and building trust
  • Contribute to new business pitches and help shape how DIG positions its paid media offering

Requirements

  • 5+ years in paid media
  • Expert-level experience with Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
  • Hands-on experience with media planning across multi-million dollar budgets, including programmatic, OLV, and CTV
  • Strong grasp of measurement, attribution modeling, and how to connect paid performance to business results
  • Excellent communication skills — you can present to a CMO and explain strategy to a junior analyst with equal clarity
  • Agency experience required

Benefits

  • Medical, Dental, Vision, and Short-term Disability insurance (eligible to enroll day one)
  • 401K retirement plan with 4% match
  • Generous PTO
  • Remote and in-office options
  • Equity and ownership opportunity through our employee ownership program — we believe the people building this company should have a stake in it
Dig - Digital Industry Group logo

Dig - Digital Industry Group

Our team is composed of strategists, designers, product managers and content experts, all with a shared focus: helping our clients create industry-leading digital products that achieve real business value. We started in 2017, successfully delivered over 200 projects and have designed experiences used by over a million users today.

Founded in 2017
Grand Rapids, Michigan, USA
21 employees (8 in marketing)

Traffic Signals

Monthly Visitors
93
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
3 (14% of company)

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