Senior Paid Digital Media Manager

Orlando, FL (Remote)

$80K/yr – $95K/yrSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own and execute full-funnel paid media strategies across major platforms, including campaign setup, optimization, measurement, and reporting for business services clients.

Define KPIs, benchmarks, and success metrics aligned to client goals
Collaborate with Creative and CRM teams to drive integrated, omni-channel campaigns

Job Description

Responsibilities

Lead the development and execution of comprehensive paid digital media strategies for clients across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms
Design full-funnel media strategies that align with customer journeys
Create media strategies for business services clients (roofing, legal, real estate, healthcare, home services) that drive lead generation, customer acquisition, and business growth
Establish performance benchmarks, KPIs, and success metrics tailored to client-specific KPIs and business services objectives
Execute hands-on campaign setup, optimization, and management across all major paid digital platforms: Google Ads, Meta, LinkedIn, YouTube, programmatic Display, CTV/OTT, Emerging platforms
Build sophisticated audience targeting strategies using 1st and 3rd party data, lookalikes, and CRM data
Develop and manage landing page strategies, conversion funnels, and form optimization to maximize conversion rates and lead quality
Implement comprehensive tracking architecture including GA4, GTM, UTM, multi-touch attribution, CRM integration, call tracking
Create A/B testing frameworks for ad creative, audience segments, bidding strategies, and landing page elements
Manage campaign budgets, pacing, and bid strategies to achieve target KPIs while maximizing efficiency

Benefits

Health, dental, and vision insurance
401K after one year of employment
2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
3 Sick/Mental Health Days
8 Hours Volunteer Time
Additional PTO at holiday and management discretion
Paid parental leave
Professional development opportunities
Leadership training opportunities and career advancement pathways
A collaborative, creative, and ambitious team environment

321 the Agency

321 is a brand and social agency committed to crafting legacies—not just brands—with the belief that a brand’s impact is measured in the conversations it sparks, the communities it builds, and the imprint it leaves behind.

Founded in 2008

Orlando, Florida, USA

58 employees (20 in marketing)

www.321theagency.com