Senior OOH Strategist

New York City, NY (Hybrid)

$66K/yr – $80K/yrSenior Level2+ years expFull time

Posted 4 days ago

Job Summary

Own the end-to-end OOH planning process, lead client-ready recommendations, and manage vendor negotiations and execution while mentoring junior team members.

  • Lead planning and recommendations with cross-functional teams.
  • Oversee execution, approvals, and status updates.

Job Description

Responsibilities

  • Develop and present strategically focused plans and recommendations, in collaboration with OOH Supervisor/Associate Director
  • Write department POVs on new opportunities and seek new trends and opportunities within the industry
  • Stewardship of OOH media plans from inception through completion including:
  • Issuing RFPs to all appropriate vendors
  • Negotiating OOH media buys
  • Providing back-up research data in support of OOH recommendations
  • Providing unit maps in support of recommendation
  • Working with Business Solutions Team to ensure plans are on strategy and meet client objectives
  • Overseeing posting of media to campaign is executed accurately and in a timely manner
  • Overseeing traffic and production process to ensure proper approvals are received and creative/materials are delivered to vendors on time

Requirements

  • BA/BS Degree or relevant work experience
  • 2-3 years media planning and buying experience
  • Strong analytical and quantitative skills
  • Understanding of media planning terms and concepts such as GRPs, ROI, reach and frequency
  • Understanding of Geopath measurement methodology as well as various other available media research tools and studies available
  • Proficiency working within Microsoft Excel and PowerPoint

Preferred

  • BA/BS Degree or relevant work experience
  • 2-3 years media planning and buying experience
  • Strong analytical and quantitative skills
  • Understanding of media planning terms and concepts such as GRPs, ROI, reach and frequency
  • Understanding of Geopath measurement methodology as well as various other available media research tools and studies available
  • Proficiency working within Microsoft Excel and PowerPoint

Benefits

  • a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

Founded in 1989
New York, New York, US
3.1K employees (689 in marketing)

Salaries

Posted range

$66K/yr – $80K/yr

Taken straight from the job posting.

See all Horizon Media salaries
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Senior OOH Strategist

Horizon Media · New York City, NY · Hybrid