Responsibilities

• Meta Campaign Management and Andromeda Optimization
• - Develop, launch, and manage full-funnel Meta ad campaigns across TOF prospecting, MOF, BOF retargeting, and retention objectives.
• - Own daily optimizations at both granular (ad, ad set) and high-level (campaign, account) viewpoints. Your daily pulse on the account is muscle memory, not a weekly report.
• - Leverage deep understanding of Meta's Andromeda ranking system to optimize ad delivery, auction competitiveness, and signal quality.
• - Structure campaigns and ad sets to work with Andromeda's ML-driven optimization, including strategic use of Advantage Plus campaigns, broad targeting, and signal enrichment.
• - Continuously test and refine bidding strategies, audience segmentation, and conversion events to maximize ROAS and reduce CPA. Diagnose CPM spikes, fatigue, and audience saturation in real time.
• - Hold a kill rule for losing ads and stick to it. Ship imperfect ads on Thursday over perfect ads next Tuesday.
• - Stay current on Meta platform changes, algorithm updates, and beta features. Proactively adapt strategies, including the practical impact of the 2026 attribution overhaul.
• Creative Strategy and Direction
• - Set the creative bar for the brand on Meta. Direct the creative team and external production partners on hooks, formats, angles, and concepts that actually convert.

Requirements

• 5 or more years of hands-on experience managing Meta Ads at scale ($500K+ per month in spend), with at least 2 years leading or directing other paid social or creative team members.
• You have personally managed Meta spend at scale on a single brand as an employee, not as an agency manager.
• CAC, ncROAS, spend, hit rate, frequency, CPM, CVR.
• Strong working knowledge of Meta's Andromeda ad ranking system and how it impacts delivery, auction dynamics, and performance optimization.
• Demonstrated ability to lead creative on Meta.
• You can brief a strategist, an editor, or a UGC creator with equal clarity, and you have strong opinions about what makes an ad work versus what makes it pretty.
• Proven ability to analyze and optimize ad creative performance across TOF, MOF, and BOF, with a portfolio of data-driven creative decisions.
• Proficiency in DOMO for building dashboards, creating data flows, and generating automated reports.
• Advanced analytical skills with comfort working across large data sets to extract meaningful insights.
• Experience with Shopify and e-commerce attribution models. Experience with Rockerbox, Triple Whale, Northbeam, or similar MTA platforms preferred.

Preferred

• Knowledge of complementary paid channels (TikTok Ads, Google Ads, Snapchat Ads) a plus.

Benefits

• Standard GLD benefits package.