Saint Laurent

Senior Meta Ads Performance Specialist | Facebook & Instagram Advertising Expert

USA (Remote)

$3K/mo – $4K/moSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own and scale Meta Ads programs from strategy to execution, delivering growth with strong ROAS while managing budgets.

  • Lead development of Meta Ads strategies and campaign execution.
  • Analyze data to optimize ROAS, CPA, and budget allocation.

Job Description

Responsibilities

  • Develop and execute Meta Ads strategies focused on growth and profitability.
  • Build, launch, and optimize Facebook and Instagram advertising campaigns.
  • Manage and scale campaigns while maintaining strong ROAS and CPA targets.
  • Create audience strategies including prospecting, retargeting, and lookalike audiences.
  • Analyze campaign data and identify optimization opportunities.
  • Conduct creative testing and A/B testing to improve performance.
  • Optimize campaign structure, bidding strategies, and budget allocation.
  • Implement and troubleshoot Meta Pixel and Conversions API (CAPI).
  • Monitor key performance metrics and provide actionable reports.

Requirements

  • 3+ years of hands-on Meta Ads / Facebook Ads experience.
  • Proven experience managing large-scale advertising campaigns.
  • Experience managing $50k+ monthly ad spend is highly preferred.
  • Strong knowledge of Meta Ads Manager and Facebook advertising ecosystem.
  • Meta Pixel
  • Conversions API (CAPI)
  • Audience targeting
  • Retargeting strategies
  • Creative testing
  • Campaign scaling

Preferred

  • Experience working with digital marketing agencies.
  • Experience managing multiple client accounts.
  • Knowledge of GA4, Google Tag Manager, and attribution tracking.
  • Experience scaling campaigns across international markets.

Saint Laurent

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.For further information, please visit our website: www.ysl.com

Founded in 1961
Paris, Île-de-France, FRA
4.8K employees (724 in marketing)
www.ysl.com

Salaries

Posted range

$3K/mo – $4K/mo

Taken straight from the job posting.

The middle of this range ($36K) is 54% below the median base salary for Paid Social Specialist roles in the United States ($78K).

Paid Social Specialist median pay in the United States

$78K/yr

Most pay falls between $70K and $89K. Based on 23 salaries.

See all Paid Social Specialist salariesSee more Paid Social Specialist jobs
See all Saint Laurent salaries

Marketing Team

Marketing Team Size
416 (9% of company)
Median Career Experience
3 years
Median Tenure
5.3 years

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$85.4K
Traffic Source Mix
Search
57.3%
Direct
36.2%
Referral
3%
Social
2.4%
Paid
0.9%

Headcount Trend

Current headcount: ~4.8K