Specialist, Paid Social

Responsibilities

• Build, launch, and optimize paid social campaigns across major platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube, ensuring accurate setup, targeting, creative implementation, and tracking.
• Monitor campaign performance and budget pacing, implementing optimizations and proactively identifying opportunities or potential issues in collaboration with senior team members.
• Perform thorough quality assurance across campaign builds, creative assets, tracking, and reporting to maintain a high standard of accuracy and execution.
• Support weekly, monthly, and ad hoc reporting by pulling data, analyzing performance trends, and contributing insights and recommendations that help inform campaign strategy.
• Collaborate with strategists and cross-functional partners on campaign planning, creative testing, and ongoing optimization initiatives, while participating in client meetings and communicating executional updates as appropriate.
• Stay informed about paid social platform developments, emerging trends, and industry best practices, proactively seeking opportunities to expand knowledge and strengthen technical skills.

Requirements

• 1+ years of professional experience in marketing, advertising, social media, or a related field; previous hands-on paid social experience is a plus.
• Familiarity with major social media platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube, with an interest in developing paid advertising expertise.
• Exceptional attention to detail and strong organizational skills, with demonstrated ability to manage multiple priorities, maintain accuracy, and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Excel and/or Google Sheets, including data organization, basic analysis, and reporting.
• Strong analytical and critical thinking skills, with the ability to interpret data, identify trends, and communicate observations clearly.
• Excellent written and verbal communication skills, with the ability to collaborate effectively, communicate professionally, and proactively seek clarification when needed.
• A self-motivated approach to learning, openness to feedback, and the ability to take ownership of assigned responsibilities.
• Previous experience with paid social advertising platforms and relevant certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are preferred but not required.

Preferred

• Previous experience with paid social advertising platforms and relevant certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are preferred but not required.

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive