Sr. Marketing Mgr, Paid Social

Responsibilities

• Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget across established and emerging platforms. Own investment allocation, budget pacing, and optimization decisions to achieve business growth and efficiency targets.
• Lead, coach, and develop a team of four paid social marketers. Establish clear priorities, performance expectations, and accountability while providing ongoing feedback, supporting professional development, and empowering independent decision-making.
• Independently analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools. Identify performance trends, diagnose underlying issues, and translate findings into actionable recommendations that improve marketing effectiveness and business results.
• Partner with Data Science and Analytics to strengthen audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement. Develop and execute a structured testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities.
• Partner with Brand, Creative, Organic Social, Influencer, and Product teams to develop integrated marketing campaigns, align audience and messaging strategies, and support product launches, promotions, sponsorships, and other business priorities.
• Collaborate with Finance and senior leadership on forecasting, investment planning, performance targets, and resource allocation. Communicate results, risks, opportunities, and recommendations to support informed business decisions.
• Identify and implement opportunities to improve marketing performance and operational efficiency through AI, automation, and emerging marketing technologies. Evaluate new tools and capabilities to strengthen campaign effectiveness, reporting, and team productivity.

Requirements

• 8+ years of experience in performance marketing, with extensive expertise in paid social and at least 2 years of experience leading, coaching, and developing teams.
• Demonstrated experience managing multimillion-dollar annual paid social budgets across platforms such as Meta, TikTok, Pinterest, Reddit, and YouTube, with accountability for campaign performance and measurable business results.
• Strong analytical capabilities, with the ability to independently evaluate complex performance data, identify underlying trends, assess opportunities, and translate insights into actionable business recommendations. Proficiency with advertising platforms, business intelligence tools, and spreadsheets.
• Advanced understanding of full-funnel marketing, including audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization.
• Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking. Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms such as AppsFlyer.
• Proven ability to manage competing priorities, exercise independent judgment, and make strategic decisions that balance business objectives, available resources, and performance outcomes.
• Experience partnering with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization.
• Strong creative and integrated marketing judgment, with experience collaborating across Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams.
• Excellent communication and stakeholder management skills, with the ability to present complex performance insights, influence decisions, and build alignment across teams and senior leadership.
• Demonstrated leadership capabilities, including setting clear expectations, developing talent, providing actionable feedback, and driving accountability for team and business results.

Preferred

• Past experience advertising a subscription or multi-sided marketplace product, particularly those with complex client journeys or recurring revenue models.
• Experience developing differentiated strategies for distinct business lines, audiences, or client segments with different needs, behaviors, economics, and creative considerations.
• Familiarity with first-party data, CRM audiences, product feeds and catalogs, server-side measurement, conversion APIs, identity and signal-quality considerations, and privacy-related changes affecting digital advertising.