Paid Social Lead

Responsibilities

• - Own a portfolio of client accounts and serve as the primary strategic point of contact
• - Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• - Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• - Translate performance data into clear recommendations and strategic decisions
• - Build strong client relationships that support retention, renewals, and referrals
• - Proactively identify and address account risks and opportunities
• - Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• - Manage budgets, audiences, bid strategies, account structure, and creative testing
• - Monitor daily performance against cost-per-appointment and other key acquisition metrics
• - Diagnose underperforming campaigns and determine where changes are most likely to improve results

Requirements

• - 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
• - Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
• - Proven ability to manage campaigns toward defined performance targets while supporting client retention
• - Strong direct-response copywriting skills, including ad copy and scripts
• - Experience developing and testing creative concepts, hooks, angles, and messaging
• - Experience with conversion tracking, pixels, and basic marketing automation
• - Strong communication, organization, analytical, and problem-solving skills

Preferred

• - Financial services marketing
• - Lead-generation and appointment-setting campaigns
• - Video sales letter marketing
• - High-ticket or considered-purchase funnels
• - Performance marketing agency experience
• - Direct-response advertising

Benefits

• - Paid Time Off, including vacation, sick time, and public holidays - Training & Development - Work From Home - Flexible Schedule - Performance Bonus